Job Description

Digital Content and Event Marketing Manager n

Help turn industry expertise into compelling content, and audience interest into participation.

n

Transport Australia champions an integrated and sustainable transport system as the enabler for a prosperous Australia. We bring government and industry together through policy, events, leadership development and member engagement.

n

We’re looking for a Digital Content and Event Marketing Manager to grow our reach with the audiences who matter, strengthen our digital storytelling and drive participation in our events and programs.

n

From a conversation with a transport leader to a Fellowship story or a policy insight, you’ll identify what makes the content useful, choose the right format and get it in front of the right people.

n

About the role

n

This is a hands-on role combining campaign planning, content production and performance analysis. You’ll move confidently between writing, filming, editing, publishing and reporting, taking work from an initial idea through to delivery.

n

Reporting to the Executive Director, Program and Communication , you’ll work closely with colleagues across events, policy, operations and membership.

n

The role is based in Sydney CBD two days a week, with three days working from home , and interstate travel as needed.

n

What you’ll do

n

Plan integrated campaigns: Turn TA’s events, leadership programs, policy priorities and member opportunities into a coordinated campaign and content calendar, with clear audiences, milestones and measures.

n

Market events and programs: Lead campaigns for industry events, Fellowship recruitment, Emerging Leaders activities and awards. Develop persuasive email sequences, social posts, website copy and calls to action.

n

Create digital content: Produce clear, credible writing, short videos, photography and visual assets for LinkedIn, Instagram, the website and email channels.

n

Manage our channels: Own the content schedule, drafting, approvals, publishing and day-to-day community engagement,



maintaining brand and accessibility standards.

n

Extend the value of events: Capture content, share practical insights, amplify speakers and support targeted follow-up.

n

Measure and improve: Track priority-audience reach, engagement, website referrals, registrations, applications and enquiries. Use the results to improve campaigns and distinguish audience activity from evidence of broader influence.

n

Support media activity: Support preparation of media materials, coordinate opportunities and monitor coverage, escalating sensitive matters to the Executive Director and CEO.

n

Collaborate across TA: Use member insights, audience segmentation and CRM data to strengthen targeting, participation and reporting. Support event delivery with speaking notes and run sheets where needed.

n

What you’ll bring

n

Strong practical experience in digital communications, content marketing, event marketing or audience engagement.

n

Excellent writing and editing skills, including the ability to make complex industry and policy topics clear and engaging.

n

Experience delivering integrated campaigns across social media, websites and email.

n

Confidence producing simple, high-quality video, photography and graphics.

n

An understanding of analytics, audience targeting and conversion.

n

Strong organisation, prioritisation and stakeholder-management skills.

n

The ability to work independently and collaboratively within a geographically dispersed team.

n

Experience in a membership organisation, infrastructure, government, skilled services or another complex stakeholder environment would be valuable. Familiarity with Salesforce or a similar CRM is a plus.

n

You’ll enjoy this role if you’re…

n

Curious about what makes people pay attention and take part. Comfortable balancing a forward plan with changing priorities. Fast and accurate, with sound editorial judgement and the initiative to see work through.

n

You’ll also have an interest in transport and infrastructure, and in showing how a better-connected system benefits businesses and communities.

#J-18808-Ljbffr

📌 Digital Content and Event Marketing Manager (Sydney)
🏢 Roads Australia
📍 Sydney