Job Description

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Location: Currumbin, QLD (office-based) Employment type: Full-time, Permanent

About the Role n

Walker is looking for a senior, hands‑on E-commerce & Digital Growth Lead to own our direct-to-consumer channel across Australia, the US and the UK .

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Our founder has been at the centre of e-commerce and digital for years — planning, paid media, CRO, CRM, creative direction and performance recovery. As they step back from day-to-day trading, we need one accountable owner to run this channel end-to‑end.

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This is not a platform‑operator role. You'll be the internal digital authority: you diagnose problems, build the plan, brief the team, execute personally where it counts, and report back on results — without needing the founders to hand you the strategy.

What You’ll Own n

Commercial planning — annual/rolling forecasts by country, translated into monthly, weekly and daily targets

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Trading management — daily performance across AU/US/UK: revenue, ad spend, MER, CAC, conversion rate, AOV, repeat purchase, contribution margin

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Paid acquisition — personally run Meta and Google Ads: structure, budgets, audiences, bidding, creative deployment, tracking, feeds, daily optimisation

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Performance creative — research what's working, spot fatigue and content gaps, write precise creative briefs, direct the marketing/creative team

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Shopify & CRO — merchandising, promotions, product setup, landing pages, bundles, conversion optimisation

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CRM & retention — own Klaviyo strategy, lifecycle flows, campaigns, segmentation

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Reporting & leadership — daily visibility, weekly trading reviews, monthly commercial reporting; lead cross‑functional delivery and reduce founder dependency

About You n

5–8+ years in e-commerce, online trading, digital growth or performance marketing

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Direct, hands‑on (not delegated)



ownership of a Shopify‑led DTC channel — ideally at a similar or greater revenue scale

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Expert practical experience in Meta Ads and Google Ads

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Strong Shopify/CRO and Klaviyo/lifecycle experience

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Comfortable with GA4, Ads Manager, Merchant Center and spreadsheets

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A track record of diagnosing e-commerce underperformance and fixing it — not just reporting on it

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Confident, clear communicator who can present a plan to founders without being told what the plan should be

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Able to work locally from our Currumbin, QLD office alongside founders, marketing, creative, product, ops and finance

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International (AU/US/UK) e-commerce experience highly regarded, as is background in apparel, footwear, fashion, golf, lifestyle, beauty or another brand‑led consumer business

Why This Role n

Genuine ownership of one of the business's most important commercial channels — not a narrow paid‑media seat

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Direct access to founders and a real seat at the table on strategy

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market-competitive salary reflecting seniority scope

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Clear 90‑day onboarding plan: access and audit in month one, a prioritised growth plan by day 60, running the channel independently by day 90

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Walker is looking to appoint the strongest suitable operator for this role — the salary offered will reflect proven capability, direct relevance, and demonstrated results.

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Your application will include the following questions:

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- Which of the following statements best describes your right to work in Australia?
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- What's your expected annual base salary?
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- How many years' experience do you have as a Growth Lead?
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- How much notice are you required to give your current employer?
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- Do you have lead generation experience?
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- How many years' experience do you have as a Digital Strategy Lead?
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- Do you have Meta Advertising experience?
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- How many years' experience do you have as a Google Ads Specialist?
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📌 E-commerce & Digital Growth Lead (City of Gold Coast)
🏢 Walker Golf Things Holdings
📍 City of Gold Coast