Job Description

This is not a typical marketing role, it's for a highly passionate leader who thrives on pace, energy and impact, and wants to be the driving force behind how a brand shows up in the room, not just on the page.

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You'll own a busy national events calendar, spanning multiple well-known brands across the trade and consumer space, and become the single point of contact for how they come to life at every activation.

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You'll be in the middle of it all: events, agencies, ambassadors, budgets and execution.

Why This Role Stands Out n

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- A newly created role with real scope to shape how it grows
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- 30 to 40 major events a year across a network with huge reach
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- Genuine ownership of brand presence at events and activations
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- A recent e-commerce platform build underway, with social playing a key role
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- Work with a broad portfolio of agencies, from stand builders to content specialists
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- Direct commercial impact, not just activity
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This is a role centred around events and community leadership, not content admin.

About the Business n

Its ASX-listed, with serious scale behind it and it has a large national footprint across both B2B and B2C channels. This is a business well recognised for setting the pace in its category, backed by a continued investment in resources. Currently doubling down on growth, there couldn't be a more opportune time to join.

What You'll Do n

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- Own the major events calendar end to end : logistics, budgets, suppliers and on-the-day delivery
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- Act as the single point of contact for events , coordinating internal teams and external stakeholders




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- Manage a portfolio of external agencies , including a social-first agency handling day-to-day content
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- Own social media strategy and hold agencies and internal teams accountable for execution
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- Build and grow community engagement , working with brand ambassadors, influencers and sponsorship partners
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- Represent the brand at major industry events and conferences , bringing back fresh thinking on how the market is innovating
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- Support the rollout of a new e-commerce platform , with social playing a key role in the customer journey
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What You Bring nn
- A dedicated background in events, activations and project management (this is a specialist role, not a generalist marketing one)
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- A genuine, demonstrated understanding of social media as a strategic channel , with the confidence to brief and hold agencies accountable
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- Military-grade organisation: you anticipate what could go wrong and plan for it well before it happens
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- A natural people person who builds rapport fast and represents a brand well
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- Confidence working cross-functionally with agencies and multiple internal and external stakeholders
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- Genuine energy for face-to-face engagement at events , including interstate travel
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- You move fast. You plan ahead of everyone else in the room. You make events happen; as you are always one step ahead.
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If you're looking for a role where events, social and community actually matter, and you get to own how they show up, this could be one of your most career-defining moves.

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📌 Marketing Manager - Events & Communities (Melbourne)
🏢 People Equity
📍 Melbourne