Job Description

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- 12 month fixed term contract, newly created role and potential extension
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- $140,000 package
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- Based in Sydney or Brisbane
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- 12 month fixed term contract, newly created role and potential extension
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- $140,000 package
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- Based in Sydney or Brisbane
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Drive the value proposition for prioritised products in collaboration with the marketing function and the Go to Market team for this financial organisation.

About the role: n

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- Lead product marketing strategy, from prioritising opportunities and defining target audiences through to positioning, campaign delivery and performance measurement.
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- Develop compelling value propositions and product messaging that reflect client needs and align with the broader brand and service offering.
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- Integrate product marketing into wider marketing plans across content, digital channels, social media, paid campaigns, events and communications.
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- Plan and deliver integrated go‑to‑market campaigns that generate demand for priority products and services.
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- Create campaign content, marketing assets and sales enablement materials to support engagement, conversion and pipeline growth.
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- Develop targeted sector campaigns and reusable marketing resources to support partner outreach and strengthen market presence.
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- Collaborate with product strategy and go‑to‑market teams on quarterly priorities,



translating commercial objectives into market‑ready propositions while sharing customer and competitor insights.
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- Leverage AI tools to streamline research and content production, while tracking campaign performance against revenue, pipeline, product adoption and cross‑selling objectives.
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About you: nn
- Strong product marketing skills, including audience segmentation, positioning, messaging, launch planning and integrated campaign delivery
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- Proactive and adaptable, with practical AI skills to improve research, content creation and campaign delivery, alongside strong attention to brand and compliance requirements.
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- Able to translate complex financial and advisory offerings into transparent, engaging messaging that resonates with clients and strengthens brand positioning.
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- Hands‑on experience creating campaign content, marketing assets and sales enablement materials that drive engagement and conversion.
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- Confident working across marketing, sales, product and go‑to‑market teams, influencing stakeholders and building strong relationships.
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- Analytical and insight-driven, able to interpret customer, market and campaign data to guide decisions and optimise performance.
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- A curious, commercially focused self‑starter who challenges convention, communicates clearly, takes ownership and balances strategic thinking with hands‑on execution.
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📌 Product Marketing Specialist (Sydney)
🏢 Charterhouse
📍 Sydney