Head of Digital Marketing Education / GM

Take the stage. Build the business. Help shape a national workshop brand from the

ground floor.

Online Marketing Gurus, the largest independently owned digital marketing agency in

Australia, is taking what it knows to business owners directly. OMG Academy's in-person

workshop program has already proven itself with workshops run across Australia.

Now we need a General Manager to step in.

If you know Google Ads and Meta Ads inside out, own a room when you present, love

closing a deal, and get energised by a packed travel calendar, this is the role you've been

waiting for.

Why OMG Academy

OMG manages campaigns for some of Australia's best-known brands. OMG Academy flips

that model: we teach small and medium business owners and marketing teams to run

profitable Google Ads and Meta Ads campaigns themselves.

Position: General Manager, OMG Academy

Reports to: Curtis Kennedy, Co-Founder & CEO

Employment type: Full-time, permanent

Location: East coast of Australia: Sydney preferred; Brisbane

or Melbourne considered

Travel Required : Regular interstate travel for workshops, events and

sales

Salary : Negotiable based on experience, plus super and

commission

Equity: An equity offer may be made to the right candidate

Start date : January 2027, or earlier by mutual agreement

General Manager – OMG Academy Workshops

The engine of that is our two-day, in-person paid advertising workshop. No inspire-and-

forget seminars. Attendees build real campaigns in the room, get instant feedback on

their own accounts, and walk out with live Google Ads and Meta Ads running and a clear

plan to grow.

The proof of concept is done. We've run four workshops across Australia, attendees are

getting results (one reported more than $30,000 in new revenue from Google Ads leads),

and 2026 and 2027 dates are already on sale in Sydney, Brisbane, Melbourne and Perth.

The next chapter is scale, and you'll be leading it alongside the CEO.

The backing you'll have

- 200+ specialists across the OMG group
- 1,000+ clients and 600+ five-star reviews
- 40+ industry awards, and Google Premier Partner and Meta Business Partner status
- The playbooks, tools and frameworks our agency teams use every day

The role

You’ll be the CEO’s second in command and the public face of the OMG Academy workshops. One week you’re on stage in Brisbane teaching a room of business owners to build a Meta campaign.



The next you’re closing a corporate group booking, refining the workshop playbook and helping the CEO plan the next city.

It’s a hands‑on senior role with real influence. You’ll present, sell, operate and help shape

where the program goes next, with the backing of Australia’s largest independent agency

behind you.

What you’ll do

- 1. Present and facilitate the workshops
- Lead presenter at our two‑day workshops, owning the Google Ads and Meta Ads content
- Keep the room energised and engaged, from the opening session to the final Q&A;
- Work hands‑on with attendees: audit their accounts, troubleshoot campaigns and get them live before they leave
- Keep content current as Google and Meta platforms change, and lift the standard of every session
- Represent OMG Academy at expos, partner events and speaking engagements

- 2. Sell

- Assist in driving workshop ticket sales through calls, emails, follow‑ups and in‑person conversations
- Use your Google Ads and Meta Ads credibility to turn enquiries into enrolments
- Spot and pursue new revenue: corporate and group bookings, partnerships and repeat attendees
- Keep the CRM accurate so the pipeline is always explicit
- Feed objections, competitor insight and market feedback back into offers and messaging

- 3. Be the CEO’s second in command

- Work directly with the CEO on strategy, planning and day‑to‑day operations
- Take ownership of projects and tasks as the business needs, from venue logistics to campaign reviews
- Help plan the national workshop calendar and the program’s expansion
- Step in and lead when the CEO is unavailable

- 4. Run a tight ship

- Plan and manage your own week across presenting, selling, travel and operations
- Set priorities, hit deadlines and keep momentum without needing to be chased
- Coordinate venues, suppliers and attendee experience before, during and after each workshop

About you

You’re a senior paid media practitioner who lights up in front of a room and isn’t shy about

asking for the sale.

Must have

- Experience in digital marketing,



with deep hands‑on Google Ads and Meta Ads expertise at a senior or head‑of level
- A track record presenting to groups: workshops, seminars, conferences or training.
- You’re engaging, clear and confident presenting to groups
- Proven sales ability, comfortable leading conversations and closing
- The ability to turn technical platform knowledge into plain language for business owners
- Excellent planning and time management; you run your own day without being told how
- Willingness and availability to travel interstate regularly
- Based on the east coast of Australia (Sydney preferred; Brisbane or Melbourne considered)
- Australian work rights

Nice to have

- Agency-side experience in a client‑facing or leadership role
- Google Ads and Meta Blueprint certifications
- Experience building or scaling an events, training or education business
- CRM and marketing automation experience

The Attitude we are looking for

You’re hungry, adaptable and genuinely excited by the chance to build something. You take ownership, back yourself, and would rather be in the arena than on the sidelines.

What’s in it for you

- Salary negotiable based on experience, plus superannuation
- Commission on workshop sales
- Equity: an equity offer may be made to the right candidate
- A senior seat reporting directly to the CEO, with real scope to shape the business as it grows
- Travel covered: all flights, accommodation and workshop expenses paid
- Flexibility over how you structure your week between workshops
- Access to the OMG group’s training, certifications, tools and Premier Partner relationships
- A stage: build your profile as one of Australia’s leading paid media educators

Travel

- Travel covered: all flights, accommodation and workshop expenses paid
- Flexibility over how you structure your week between workshops
- Access to the OMG group’s training, certifications, tools and Premier Partner relationships
- A stage: build your profile as one of Australia’s leading paid media educators

Travel is a core part of this role. Expect regular interstate trips to deliver our national workshop series in Sydney, Melbourne, Brisbane and Perth, often as a run of back‑to‑back workshops over two to three weeks. Expos, partner events and sales meetings add further trips. All travel is booked and funded by the business.

OMG Academy is an equal opportunity employer. We welcome applicants of all backgrounds.

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📌 Head of Digital Marketing Education / GM (Sydney)
🏢 OMG Academy
📍 Sydney