Job Description

n

The Aruga Account Manager position plays an important central role by managing and executing public relations and marketing campaigns and maintaining positive relationships with both clients and the media.

n

KEY DUTIES & RESPONSIBILITIES

n

Public Relations

n

• Delivering strategic, innovative and well-organised communication campaigns;

n

• Providing strategic counsel to clients to aid their PR and wider marketing campaigns;

n

• Researching and developing story angles in a cross section of print, broadcast and online media;

n

• Developing media materials, and reviewing and advising on materials prepared by others;

n

• Reviewing and and/or developing media lists;

n

• Identifying pitching opportunities and capitalising on media and influencer opportunities;

n

• Pitching angles and generating earned and sponsored media coverage that meets clients’ objectives;

n

• Arranging interviews and editorial meetings with key journalists for clients’ spokespeople – in person or over the phone – and facilitating these meetings where appropriate;

n

• Liaising with key media contacts and maintaining strong relationships with media, and staying intimately informed of the Australian media landscape;

n

• Monitoring, reporting and evaluating campaign success and adjusting when necessary.

n

Marketing & Content

n

• Delivering strategic, creative and well-organised marketing plans for clients;

n

• Overseeing and assisting with the development and execution of social media campaigns;

n

• Reviewing and/or developing social media posts,



content calendars and content proposals;

n

• Monitoring analytics and day-to-day social activity for assigned social media accounts;

n

• Creating analytics recap reports and adjusting campaigns when necessary.

n

Account Management

n

• Managing day-to-day activities for assigned clients including: researching, planning, implementing and evaluating scope of works, paying careful attention to budgets,

n

resources, deadlines and client records;

n

• Proactively developing and cultivating relationships with clients;

n

• Running weekly calls and meetings with assigned clients and developing agendas and post meeting notes;

n

• Mentoring and managing Accounts Coordinators and Senior Account Executives and Account Executives;

n

• Ensuring that Team Lead and Agency Director are kept fully informed on activities of team, media and clients;

n

• Maintaining clear and consistent communication between the client and the account team;

n

• Researching and monitoring clients’ businesses and industries to stay up to date;

n

• Operating time-sheeting efficiently and tracking all time;

n

• Being open and responding positively to feedback;

n





• Delivering work prior to or on deadline;

n

• Displaying the ability to communicate effectively and remain calm and courteous under pressure;

n

• Respectfully taking direction from Account Directors and Agency Partners.

n

KNOWLEDGE, SKILLS & APPLICATION

n

Knowledge

n

Specific and in-depth theoretical and technical knowledge of: Aruga; communication

n

industry; communication theories; Australian society and media; communication practices; clients and customers; sector; and ethical practice and social responsibility.

n

Skills

n

Plan and write routine texts; plan and present routine presentations; handle routine negotiations; manage complex client engagements; demonstrate complex creativity; mange tasks in an issues and crisis situation; manage media relations activity; manage audience insight development; develop communication plans; mange communication measurement and evaluation tasks; look for and manage business development activities; manage allocated budgets; and manage stakeholder activities.

n

Application

n

Uses verbal and non-verbal communication strategies for workplace negotiation; plans and

n

manages team effectiveness; clearly outlines complex problems and suggests solutions; proactively identifies areas for improvement for other team members; able to propose informal and formal learning pathways; supervise the use of technology and review the performance of others; critically evaluate information; extract mathematical information from workplace tasks.

n

📌 Senior Account Manager (Brisbane)
🏢 Aruga
📍 Brisbane