Marketing Specialist – Paid Media & Lead Generation
Melbourne | Property & Financial Services
The Chance
n We’re seeking a hands-on Marketing Specialist to take ownership of in-house paid campaigns, with a strong focus on paid social and YouTube advertising.
n Working closely with the Operations and Marketing Manager, Marketing Coordinator and in-house Data Analyst, you’ll play a key role in generating high-quality leads, optimising campaign performance and building a scalable lead generation strategy.
n This is an exciting opportunity for a proactive, commercially minded marketer who enjoys taking ownership, testing recent ideas and driving measurable results, with genuine opportunities for career progression as the business grows.
Key Responsibilities
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- Build, launch and manage high-volume paid campaigns across paid social and YouTube.
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- Optimise targeting, creative and media spend to improve lead quality, reduce cost per lead and maximise return on investment.
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- Develop and grow an internal pipeline of paid leads to complement existing lead sources.
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- Collaborate with the Marketing Coordinator to align paid and organic activity and maintain brand consistency.
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- Update website content in WordPress and brief external developers on new pages and landing pages.
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- Support email marketing and nurture campaigns through Salesforce Marketing Cloud.
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- Work with the in-house Data Analyst to implement campaign tracking and deliver regular performance reporting.
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- Share campaign insights and lead performance with booking, Sales and Consultant teams.
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About You
n You’re a results-driven marketer who enjoys being hands-on and seeing the direct impact of your work.
You’re comfortable managing campaigns from start to finish and know how to balance creative thinking with data-driven decision-making.
n You’ll ideally bring:
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- Proven experience managing high-volume paid lead generation campaigns, particularly across paid social. YouTube experience is highly regarded.
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- Experience managing significant monthly paid media budgets.
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- Intermediate WordPress skills and experience updating website content.
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- A solid understanding of campaign tracking, analytics and performance reporting.
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- CRM experience, with training provided in Salesforce Marketing Cloud.
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- Excellent communication skills and the ability to collaborate across teams.
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- A proactive mindset, strong sense of ownership and willingness to test, learn and improve.
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- A positive attitude, genuine enthusiasm and a desire to grow professionally.
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Experience in the property industry will be highly regarded.
What Success Looks Like
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- Growing the volume of qualified leads generated through in-house paid campaigns.
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- Improving cost per lead and overall return on advertising spend.
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- Establishing clear campaign tracking and consistent performance reporting.
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- Delivering a consistent brand experience across paid and owned marketing channels.
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Why Join?
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- Make an impact: Take ownership of paid media strategy and see the results of your work.
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- Work collaboratively: Partner with a supportive, cross-functional team.
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- Shape the function: Build and optimise campaigns in-house, with room to bring fresh ideas.
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- Grow your career: Join an expanding business offering opportunities to develop your skills and progress professionally.
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If you’re a motivated paid media specialist who thrives on ownership, performance and continuous improvement, we’d love to hear from you.
n Please apply directly via the link provided or reach out to Megan Lively at for a confidential discussion.