Job Description

Lead digital customer journeys, marketing automation and owned channels at Opal HealthCare.

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"At Opal HealthCare, we know that companies don't succeed, people do."

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Opal HealthCare is one of Australia's largest residential aged care providers, with 148 Care Communities across five states and a national team of over 23,000 dedicated professionals, we're changing lives every day. Our commitment to innovation drives us to pioneer recent solutions, reshaping the way we care for our residents.

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We’re looking for an experienced Digital Engagement Manager to lead Opal HealthCare’s owned digital channels and customer engagement activity across websites, marketing automation, social media and online reputation.

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Reporting to the Director, Communications and Sustainability, you'll lead a team of two and work across Marketing, Communications, Technology and the broader business to create seamless digital experiences across the customer journey.

What you'll be doing: n

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- Lead our website, digital channel and customer journey strategy
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- Build and optimise automated and lifecycle campaigns using Marketo Engage
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- Manage always‑on digital campaigns across acquisition, conversion, engagement and retention
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- Oversee social channels, including Meta, and our online reputation
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- Champion our brand voice across all digital touchpoints
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- Drive SEO, GEO, A/B testing, campaign attribution and optimisation
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- Partner with Technology to enhance our marketing technology ecosystem
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- Lead and develop our Marketing Automation Specialist and Digital Channel Coordinator
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What you'll bring: nn
- 5+ years' experience across digital marketing, website management, marketing automation or customer journey management
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- Hands-on experience with Marketo Engage or a comparable platform
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- Strong experience in lifecycle campaigns, segmentation and personalisation
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- Website/CMS and social media management experience
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- Strong analytical and campaign attribution capability
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- Exceptional written communication and stakeholder management skills
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- Experience with Drupal, GA4, Looker Studio, Google Ads and Meta Ads will be highly regarded.
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What can we offer you: n

At Opal HealthCare, we're all about creating a nurturing work environment that encourages innovation, growth, and camaraderie. Here's what you'll enjoy:

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- Purpose-Driven: Be part of shaping the future of aged care and improving lives
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- Fun & Inclusive Team: Join a diverse and professional team united by our purpose to bring joy to those we care for
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- Inspiring Leadership: Engaged leaders who support and champion your growth
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- Learning Culture: Commitment to your development and ongoing education
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- Professional Growth: Join a supportive and collaborative team, where your career development is a priority. We offer opportunities for advancement and skill enhancement
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📌 Digital Engagement Manager (Sydney)
🏢 Opal HealthCare
📍 Sydney