The Role
Are you passionate about fashion, self-expression and the culture that shapes contemporary style? Do you have a strong eye for styling, a genuine interest in emerging trends and the leadership skills to inspire a team?
Subtype is looking for a fashion-forward Assistant Store Manager to join our Melbourne CBD team. We’re searching for someone who lives and breathes fashion, understands the importance of personal style and can bring that passion to every customer interaction.
Working closely with your Store Manager, you’ll play a key role in shaping the store experience, developing your team and driving commercial success. From delivering an elevated customer experience to creating an inspiring store environment, you’ll help bring the Subtype brand to life through your product knowledge, styling expertise and leadership.
If you’re commercially minded, creatively driven and ready to take the next step in your retail career, this is your opportunity to make an impact with a brand that sits at the intersection of fashion, footwear and culture.
The Role & Responsibilities
As Assistant Store Manager, you’ll work alongside your Store Manager to drive performance, develop talent and deliver an exceptional brand experience. Your responsibilities will include:

Lead through style and service: Inspire your team to deliver personalised styling advice, exceptional product knowledge and an elevated customer experience.
Drive sales and performance: Monitor daily, weekly, monthly and yearly sales results, identify opportunities and motivate your team to achieve and exceed KPIs and targets.
Bring the brand to life: Maintain a considered,



fashion-forward store environment through strong visual merchandising, product presentation and an understanding of current trends.
Develop and inspire your team: Coach, mentor and motivate team members, supporting their individual growth while building a high-performing, engaged team.
Own operational excellence: Support all aspects of store operations, including stock control, inventory management, loss prevention and store presentation.
Manage commercial performance: Assist with wage control, effective rostering and resource planning to maximise productivity and profitability.
Create a strong store culture: Lead by example, foster collaboration and ensure the team consistently delivers on Subtype’s brand standards.
Maintain a safe environment: Ensure compliance with all relevant workplace health and safety requirements and company policies.

Benefits & Culture

40% off Accent Group brands, including Hype DC, Skechers, Platypus, Vans and many more.
A Sunday to Thursday roster, offering two consecutive days off to support work-life balance.
Access to our Employee Benefits Program, including discounted gym memberships and health insurance packages.
The opportunity to work with premium product in a fashion-led retail environment alongside passionate,



like-minded people.
Ongoing training and development to support your career progression.
Access to our Future Leaders Program, featuring leadership workshops, global conferences, awards nights and more.

What You’ll Bring
We’re looking for someone who brings together fashion credibility, commercial thinking and a genuine passion for people. To be successful in this role, you’ll have:

Experience in a retail leadership role, such as a Senior Sales Assistant, Key Holder, Supervisor or Third-in-Charge (3IC), or equivalent experience demonstrating leadership potential.
A strong personal sense of style and a genuine passion for contemporary fashion, footwear and emerging trends.
The confidence to style customers, communicate product stories and create memorable shopping experiences.
A motivated, driven ‘Make It Happen’ attitude with a proactive approach to achieving results.
A passion for leading, coaching and inspiring a team to succeed.
A proven ability to drive sales, achieve KPIs and identify commercial opportunities.
Strong operational skills, including experience with stock control, visual merchandising and store presentation.
Excellent communication skills, a collaborative mindset and the ability to thrive in a rapid-paced retail environment.

Make Your Mark at Subtype
If fashion is more than just what you wear, you have an eye for detail and you’re ready to inspire a team while driving results, we’d love to hear from you.
Bring your style. Share your vision. Lead the next chapter of Subtype Melbourne CBD.

📌 Subtype Assistant Store Manager - Melbourne CBD
🏢 Subtype
📍 Melbourne