Job Description

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We are seeking an experienced Brand and Marketing Manager to lead how DCC Industry Group is understood, experienced and represented across our divisions, services and communities. This is a new role with responsibility for DCC’s brand direction, positioning, reputation, marketing strategy and visual identity. You will lead a significant brand refresh, establish an integrated approach across the organisation and translate DCC’s priorities into marketing activity that supports service growth, recruitment, partnerships and community engagement.

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You will set the strategy, establish priorities and lead the Brand and Marketing Officer, who manages day-to-day content, social media, email marketing, graphic design and website updates. While this is a leadership role, you will also remain close to delivery and be comfortable developing plans, shaping campaigns, briefing suppliers and helping turn ideas into practical outcomes.

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Responsibilities will include:

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- Lead DCC’s organisation-wide brand and marketing strategy across its services, divisions and locations.
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- Lead a significant brand refresh, from initial research and consultation through to implementation and adoption.
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- Define and protect DCC’s positioning, value proposition, messaging, tone of voice and visual identity.
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- Bring greater consistency to the DCC group brand while allowing individual services to communicate appropriately with their audiences.
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- Develop annual marketing plans aligned with organisational priorities, service demand, workforce needs and commercial opportunities.
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- Set campaign priorities across digital, social media, website, email, events, print and community channels.
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- Work with operational leaders to strengthen service awareness, referral pathways and participant, carer and workforce attraction.
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- Advise executives and senior leaders on brand reputation, market opportunities and marketing investment.
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- Lead and develop the Brand and Marketing Officer.
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- Establish practical workflows, approval processes, budgets and reporting so marketing requests are prioritised and delivered effectively.
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- Manage external agencies, contractors and suppliers, ensuring quality, value and brand alignment.
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- Use audience and campaign insights to measure results, improve future activity and show how marketing contributes to DCC’s broader goals.
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About the Role n

We are seeking an experienced Brand and Marketing Manager to lead how DCC Industry Group is understood, experienced and represented across our divisions, services and communities. This is a new role with responsibility for DCC’s brand direction, positioning, reputation, marketing strategy and visual identity. You will lead a significant brand refresh, establish an integrated approach across the organisation and translate DCC’s priorities into marketing activity that supports service growth, recruitment, partnerships and community engagement.

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You will set the strategy, establish priorities and lead the Brand and Marketing Officer, who manages day-to-day content, social media,



email marketing, graphic design and website updates. While this is a leadership role, you will also remain close to delivery and be comfortable developing plans, shaping campaigns, briefing suppliers and helping turn ideas into practical outcomes.

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Responsibilities will include:

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- Lead DCC’s organisation-wide brand and marketing strategy across its services, divisions and locations.
n
- Lead a significant brand refresh, from initial research and consultation through to implementation and adoption.
n
- Define and protect DCC’s positioning, value proposition, messaging, tone of voice and visual identity.
n
- Bring greater consistency to the DCC group brand while allowing individual services to communicate appropriately with their audiences.
n
- Develop annual marketing plans aligned with organisational priorities, service demand, workforce needs and commercial opportunities.
n
- Set campaign priorities across digital, social media, website, email, events, print and community channels.
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- Work with operational leaders to strengthen service awareness, referral pathways and participant, carer and workforce attraction.
n
- Advise executives and senior leaders on brand reputation, market opportunities and marketing investment.
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- Lead and develop the Brand and Marketing Officer.
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- Establish practical workflows, approval processes, budgets and reporting so marketing requests are prioritised and delivered effectively.
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- Manage external agencies, contractors and suppliers, ensuring quality, value and brand alignment.
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- Use audience and campaign insights to measure results, improve future activity and show how marketing contributes to DCC’s broader goals.
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About You n

You are an experienced brand and marketing leader who can bring structure and clarity to a complex organisation. You understand that a robust brand shapes reputation, trust, customer experience and growth.

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You will bring:

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- Significant experience leading a brand and marketing function within a complex or multi-service organisation.
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- Proven experience leading a major brand refresh, repositioning or transformation.
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- Experience developing integrated brand and marketing strategies that support commercial growth and market development.
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- Strong judgement gained within a regulated or reputation-sensitive environment.
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- Experience building brand and marketing capability, including people, systems, workflows, governance and reporting.
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- Strong leadership, stakeholder management and influencing skills.
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- The ability to work across varied services and translate different operational needs into a clear, consistent organisational approach.
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- Experience using audience,



market and campaign data to guide decisions and measure results.
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- The ability to balance strategic leadership with practical delivery.
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- Availability to travel occasionally to DCC locations.
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Experience in community services, disability, allied health, child and family services or another regulated environment will be highly regarded.

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Experience in digital brand development, connected customer journeys, behavioural insights or psychology will also be advantageous.

Qualifications / Requirements n

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- A relevant tertiary qualification in marketing, communications, brand management, business or a related discipline, or substantial equivalent experience.
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- A Working with Children Check, or the ability to obtain one.
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- An NDIS Worker Screening Check, or the ability to obtain one.
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- A satisfactory National Police Check and LCS outcome.
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- A current Australian Driver Licence.
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- Full working rights in Australia.
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What's on Offer nn
- Salary up to $130,000 plus super, depending on experience.
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- The opportunity to lead a significant organisation-wide brand transformation.
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- Genuine influence over DCC’s brand, marketing direction and future growth.
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- A broad role spanning brand strategy, commercial growth, digital marketing, employer brand and community engagement.
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- The opportunity to build and shape the brand and marketing function.
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- A values-led environment supporting children, young people, families, carers, participants and communities across Queensland.
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- Free and confidential access to our Employee Assistance Program to support your wellbeing.
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About Us n

At DCC Industry Group, we're committed to creating meaningful opportunities that empower individuals, strengthen families, and build thriving communities. As a proudly Indigenous-led organisation and NDIS-registered provider, we deliver person-centred services across Youth & Communities, Foster and Kinship Care, Workforce, Allied Health, and Disability Services.

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Guided by our values of Respect, Justice, Equality, Humility and Courage, we work alongside individuals, families and communities to deliver culturally responsive, evidence-based support that creates lasting outcomes.

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When you join DCC, you'll become part of a growing organisation where collaboration, innovation and genuine purpose come together to make a real difference in communities across Queensland.

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Please contact ***********@dccgroup.org.au for further questions or more information.

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We are proud to be an Indigenous-led organisation, and we value diversity and are committed to providing a safe, inclusive, and culturally respectful workplace for all. We have zero tolerance for discrimination and uphold the highest standards of child safeguarding in line with the Child Safe Organisations Act 2024 (Qld).

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We welcome candidates from all cultural backgrounds, abilities, genders, and identities who share our commitment to child safety, cultural safety, and the wellbeing of children and young people.

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📌 Brand and Marketing Manager (Brisbane)
🏢 DCC Industry Group
📍 Brisbane