Digital Marketing & Content Specialist – E-Commerce

Build the marketing and content behind a new online store.

Location: Hybrid Type: Full-time, permanent

Key selling points
Shape a recent online brand's marketing from day one
A broad role: SEO, email, content and merchandising
Backed by an established Australian home improvement group

The opportunity

An established Australian home improvement group is launching a current direct-to-consumer e-commerce business. The website is being built now, and we are putting together a small, multi-skilled founding team to launch it and grow it. This is a rare chance to build a brand's online presence from the ground up, with the backing of an established business behind you.

The role

You will own how customers find us and what they see when they arrive. That covers SEO, email, promotions, content and on-site merchandising. You will also keep a close eye on sales performance and help look after our customers.

What you'll do
Plan and deliver SEO across product and category pages
Plan and run promotions and marketing email campaigns




Merchandise the website and create product visualisations
Design web banners and write blog content
Create content for social media
Report on sales and site statistics, and turn the numbers into action
Manage customer accounts and invoices, and respond to customer emails and calls

What you'll bring
Experience in e-commerce or digital marketing
Hands-on SEO and email marketing skills
Solid writing skills and a good visual eye, with design tools such as Canva or Adobe
Experience with WordPress or WooCommerce, and comfort with analytics and reporting
Organised, detail-focused and customer-minded
Home improvement, homewares or furnishings experience is a plus

What's on offer
A founding role where your work is visible from launch day
Variety, autonomy and a small team that moves quickly

This is a confidential search. All applications are treated in strict confidence, and the company will be named to shortlisted candidates
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📌 Digital Marketing & Content Specialist – E Commerce Melbourne
🏢 seek.com.au
📍 Melbourne