Ultralight Gear is Sydney's specialist retailer for premium lightweight outdoor gear. We serve a passionate, knowledgeable community of hikers, trail runners and adventurers, online and in store. As we grow, we're looking for someone to take ownership of our online business and drive it forward commercially.

The role

This isn't a campaigns-and-comms role. You'll own the full ecommerce engine: acquisition, conversion, retention, Shopify, analytics, paid media, and ultimately the commercial results. You'll work closely with the owner, lead and develop our existing team, and manage our agency partners with confidence.

What you'll do
Own online revenue and profitability, with a sharp eye on margin, CAC, MER, ROAS, AOV, CVR and LTV
Lead paid media strategy across Google and Meta, and challenge agency recommendations, budgets and performance
Manage and optimise our Shopify store, from merchandising, collections and PDPs to apps and the checkout journey
Identify conversion issues and build a structured testing and Conversion Rate Optimization roadmap
Manage paid media agency across Google, Meta and other social platforms, setting direction and challenging recommendations, budgets and performance




Turn GA4 and reporting data into clear decisions
Oversee SEO together with specialists and agencies
Coach and develop our marketing team
Make sure our brand and creative stay strong while we scale
Make sure our presence across social platforms supports both brand and commercial growth

What you'll bring

Must-haves
experience in ecommerce, digital or performance marketing, ideally in a DTC or retail business
A solid commercial mindset and a solid grasp of ecommerce economics
Hands-on experience with Google and Meta Ads
Hands-on experience with Google Ads and social advertising (Meta, TikTok), plus a strong understanding of how social media platforms work and what performs on them
SEO experience
Deep Shopify know-how
Solid analytics skills (GA4) and a data-driven approach
A positive eye for brand and creative

Nice-to-haves
Experience in outdoor, apparel, footwear, sports brands or consumer retail
CRM and lifecycle marketing experience
Real ownership and direct impact on the business
A passionate team and a loyal, engaged community
Benefits, as staff discount on gear and flexible working
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📌 Head Of Marketing & Ecommerce Sydney
🏢 Ultralight Gear
📍 Sydney