Channel Sales Engineer | Industrial Automation | Global Manufacturer

• Develop distributor partnerships

• Deliver technical training

• Drive channel growth

Build channel relationships driving automation growth across Western Australian industrial markets.

The Company

Our client is a globally recognised manufacturer of industrial automation, electrical connectivity and control technologies supplying customers across manufacturing, mining, infrastructure, utilities, transport and industrial processing sectors.

With more than 100 years of engineering innovation, the business is recognised as a market leader across industrial networking, automation systems, power supplies, relays, terminal blocks, connectivity solutions and Industry 4.0 technologies.

As part of a major national growth strategy, the business is investing in a dedicated Channel Sales division designed to strengthen distributor partnerships, increase market penetration and accelerate future growth.

The Role
Develop and manage relationships with established distributors and channel partners throughout Western Australia
Conduct joint customer visits, product demonstrations, Lunch & Learn sessions and technical training programs
Increase product penetration across existing customer accounts and identify recent growth opportunities




Work closely with internal sales teams, technical specialists and application support personnel
Support channel partners with project opportunities, customer engagement and business development activities
Play a key role in a newly established Channel Sales function within a national sales restructure
Enjoy significant autonomy while helping shape the future direction of the channel strategy

The Candidate
Electrical Engineering, Automation, Mechatronics qualification or relevant trade background highly regarded
Experience selling industrial automation, electrical products, controls, instrumentation or related technical solutions
Exposure selling into end users, OEMs, contractors, system integrators and/or distributor networks
Robust relationship-building, communication and stakeholder management capabilities
Commercially minded with the ability to identify opportunities and drive long-term growth
Experience with channel sales highly regarded

On Offer
Newly created strategic position
Global market-leading manufacturer
Established distributor network
Solid technical support structure
Significant autonomy and ownership
Attractive base salary + Super + Bonus + Vehicle

📌 Channel Sales Engineer Perth
🏢 Virtue Recruitment
📍 Perth