Job ad reference: ALT/*******Location Sydney, NSWJob type Full TimeThe Senior Manager, Marketing Transformation leads complex marketing and customer transformation engagements focused on operating model design, organisational effectiveness, ways of working, governance, process optimisation, and capability uplift.The role helps clients modernise how marketing functions operate across people, process, data, governance, and enabling technology.
This includes redesigning marketing operating models, improving planning and workflow effectiveness, strengthening cross-functional collaboration, and enabling more scalable and measurable customer and campaign operations.The role combines strategic advisory, transformation leadership, and execution oversight.
Senior Managers work closely with senior marketing, customer, digital, technology, and commercial stakeholders to shape practical transformation approaches that improve organisational performance and customer outcomes.While the role is not primarily technology delivery focused, it requires strong understanding of the marketing technology ecosystem and how platforms such as DAM, CMP, workflow automation, CRM, and customer engagement technologies support modern operating models and enterprise marketing capability.The role also contributes to account growth, proposal development, capability uplift, and multidisciplinary collaboration across Management Consulting, Experience Design, Martech Solutions, Technology Solutions, and Client Leadership teams.Job DutiesBuild trusted relationships with senior client stakeholders across marketing, customer, digital, operations, and technology functionsAdvise clients on marketing operating model design, governance, capability maturity, organisational structure, and transformation prioritiesLead strategic discussions on marketing effectiveness, planning processes, campaign operations, decision-making, and cross-functional ways of workingFacilitate workshops, stakeholder alignment sessions, and transformation planning activitiesTranslate complex organisational and customer challenges into practical transformation initiatives and implementation roadmapsSupport clients through organisational change, adoption, and operating model transitionProvide clear recommendations and executive-level communication throughout engagementsContribute to long‐term client growth through identification of strategic opportunities and advisory supportDelivery and executionLead delivery of complex marketing transformation programs and workstreams focused on organisational design, governance, workflow optimisation, process redesign, and operational effectivenessEstablish governance, delivery cadences, RAID management, reporting, and decision‐making frameworksCoordinate multidisciplinary teams across consulting, experience, martech, engineering,



analytics, and client stakeholder groupsDrive alignment across marketing, customer, technology, legal, risk, and operational functionsSupport transformation initiatives involving marketing operating model redesign, content supply chain optimisation, campaign workflow transformation, and customer engagement process improvementEnsure transformation initiatives align to measurable business, operational, and customer outcomesMaintain high standards of delivery quality, documentation, and engagement hygieneEscalate delivery, organisational, stakeholder, or commercial risks early and propose practical mitigation strategiesSupport solution shaping, estimation, staffing, and transformation planning activitiesApply and champion Credera delivery methodologies, governance standards, and operating rhythmsCommercial and business contributionSupport Directors and Client Partners in shaping proposals, transformation approaches, commercial models, and statements of workContribute to pipeline development through relationship building, prospect identification, and pursuit supportMaintain accurate forecasting across revenue, utilisation, staffing, and delivery timelinesSupport engagement profitability through effective scope, governance, and delivery managementIdentify opportunities for multidisciplinary expansion across strategy, customer, data, experience, and marketing capability domainsContribute to development of marketing transformation offerings, frameworks, operating model assets, and reusable IPParticipate in thought leadership, market insights, and business development activities aligned to practice prioritiesPeople leadership and developmentLead multidisciplinary teams with clarity, accountability, and collaborationCoach consultants, managers, and emerging leaders through transformation delivery challenges and career developmentProvide structured and actionable feedback to team membersFoster a culture of continuous improvement, delivery excellence, and knowledge sharingSupport hiring, onboarding, mentoring, and capability development activitiesCreate an environment where teams can raise issues early, test ideas, and learn from delivery experiencesContribute to strengthening Credera's marketing transformation and operating model capability across consulting and customer disciplinesKnowledge and skillsStrong understanding of marketing operating models, organisational transformation, governance,



and business process designExperience leading enterprise marketing transformation or customer transformation initiativesStrong stakeholder management and executive communication capabilityAbility to structure ambiguous organisational challenges and translate strategy into practical executionStrong facilitation capability across senior stakeholder groupsCommercially aware with strong estimation, forecasting, and delivery management capabilityExperience coordinating multidisciplinary teams across consulting, design, data, marketing operations, and technologyUnderstanding of transformation governance, organisational change, and operating model implementationStrong analytical and problem‐solving capabilityAbility to balance strategic thinking with operational executionSpecialist skills, systems, platforms, or frameworks requiredStrong understanding of enterprise marketing ecosystems and how technology enables scalable marketing operationsExposure to Digital Asset Management (DAM), Consent Management Platforms (CMP), workflow automation, content operations, and campaign orchestration platformsFamiliarity with marketing operating processes including planning, approvals, governance, content lifecycle management, and performance measurementUnderstanding of customer engagement platforms, CRM, marketing automation, and analytics ecosystemsExperience working alongside marketing technology, customer data, and digital delivery teamsExposure to Agile ways of working, transformation frameworks, or change management methodologies preferredEducation and experienceSignificant consulting, transformation, or client‐facing advisory experienceProven experience leading marketing transformation, operating model, or organisational change initiativesExperience managing complex stakeholder environments across business and technology functionsExposure to commercial management including forecasting, estimation, and delivery margin supportExperience operating at Senior Manager or equivalent level preferredRelevant certifications across Agile, change management, operating model design, or marketing capability frameworks desirable but not requiredKPIsClient satisfaction and stakeholder relationship strengthDelivery outcomes achieved against agreed scope, timelines, and objectivesEngagement profitability and forecasting accuracyContribution to account growth and pipeline developmentBillable contribution aligned to agreed utilisation target for the roleQuality of governance, reporting, and risk management across transformation engagementsTeam leadership and capability development feedbackContribution to practice development, thought leadership, and reusable IPParticipation in strategic pursuits and proposal development
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📌 Senior Manager, Marketing Transformation - Credera (Melbourne)
🏢 Omnicom Oceania
📍 Melbourne