Overview:
Full-time, continuing opportunity HEW 9 + 17% superannuation and flexible working arrangements.
Based At the Melbourne CBD, with hybrid ways of working.
About You
Adult learners are at the centre of this role.
As Segment Manager, you will own the marketing strategy for this dedicated audience, shaping how prospective adult learners discover, consider and choose their next learning opportunity at RMIT.
You will turn audience insight and business priorities into integrated campaigns across media, digital, social, email marketing, guiding activity from initial awareness through to application and conversion.
This is a highly collaborative role for a strategic marketer who understands that adult learners bring different goals, circumstances and decision‐making needs to their study choices.
You will bring cross‐functional teams together, use performance data and attribution insights to improve results, and help grow RMIT's online, face‐to‐face and hybrid offerings for this audience.
It is an opportunity to take on broader leadership, work with new products and make a visible contribution to adult learner acquisition and growth.
Requirements
Extensive experience developing audience-led or segment-based marketing strategies in a complex organisation.
A strong track record delivering integrated, multi-channel campaigns that support acquisition, or engagement outcomes.
The ability to translate market research, audience data, attribution and campaign performance into clear priorities and optimisation decisions.
Experience coordinating activity across digital, media, social, email, creative and recruitment or sales touchpoints.
Strong stakeholder management and influencing skills,



with experience leading cross‐functional initiatives without relying on direct authority.
Sound commercial judgement and confidence working with marketing technology, campaign measurement, ROI and performance reporting.
Important Note
Appointment to this position is subject to passing a Working with Children and National Police Check.
About the Portfolio
The Engagement Portfolio provides integrated, strategic leadership across RMIT to advance the University's reputation, reach and revenue.
Its work spans domestic and international student recruitment, global marketing and intelligence, strategic communications, advancement, and industry engagement and partnerships.
Applications Close: 25 Oct ********** pm
RMIT is an equal chance employer committed to being a child safe organisation.
We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age.
Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.
In line with RMIT University's commitment to a safe, respectful and inclusive environment, from 1 January ****, the University will also consider gender-based violence (GBV) risk factors as part of our recruitment processes.




All applicants will be required to complete a gender‐based violence declaration in accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence.
Preferred candidates will also be required to undertake relevant pre‐employment background checks, including Working With Children Checks.
Information provided will be treated confidentially and considered only for its relevance to the role and RMIT's safety obligations.
At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment.
We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms).
To discuss adjustment requirements, please contact Dani, via ****** or visit our Careers page for more contact information - .
Culture
Our Values inspire us, wherever we are in the world, and guide how we live and work together.
Imagination.
Integrity.
Courage.
Passion.
Impact.
Inclusion.
What unites us is our purpose and our values; they are at the heart of who we are, what we stand for, how we make decisions and connect with each other.
Our people make everything at the University possible.
We encourage new approaches to work and learning, stimulating change to drive positive impact.
RMIT exists to create transformative experiences for our students, getting them ready for life and work.
You will be a part of a productive and collaborative team, who values working relationships and outcomes through open and inclusive planning, continuous information sharing and transparent work practices.
Find out what makes RMIT a great place to work
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📌 Segment Manager (Melbourne)
🏢 RMIT University Employees, Location, Alumni
📍 Melbourne