Job Description Lead the brand growth agenda and innovation roadmap as Senior Brand Manager – Everyday Baking Own and deliver complex, end-to-end cross-functional projects across retail and foodservice Unlock profitable portfolio growth across some of Australia's most iconic bakery brands The Role: We are looking for someone with a hunger to bring our vision to life.
Join an industry award-winning portfolio team working across an Everyday Baking portfolio found in over 60% of Australian homes, with more than 100 million products sold each year.
You'll help shape the next phase of growth across Helga's, Australia's #1 premium baking brand, Wonder, our #1 family baking brand, and JUST, our newest innovator brand.
As Senior Brand Manager – Everyday Baking, you'll lead the growth agenda for one of Australia's most loved bakery portfolios across retail and foodservice.
This is a high-impact role with real ownership — setting strategic direction, shaping the innovation roadmap,



making smart commercial trade-offs and unlocking profitable portfolio growth across leading bakery products that are part of everyday food moments for Australian families.
The who: You're a high performer and natural self-starter who brings energy, ownership and pace to everything you do.
You know how to balance strategic thinking with brilliant execution, and when faced with challenges your instinct is to ask "how do we make this possible?" or "what needs to be true?" rather than defaulting to no.
You're comfortable operating at speed in a daily fresh national model, managing competing priorities while maintaining robust attention to detail and without compromising on quality.
You believe marketing is more than advertising, with a true appreciation for the full 4Ps.
You are as comfortable shaping portfolio strategy and reviewing the drivers of your P

📌 Senior Brand Manager (Sydney)
🏢 Goodman Fielder
📍 Sydney