About the Role
The Assistant Store Manager is responsible for overseeing the setup and delivery of event merchandise stores at various events across the region.
This role involves managing on-site merchandise resources, ensuring excellent customer service, and maintaining inventory control.
The successful candidate will enhance athlete experience, meet sales and profitability goals, and manage tasks and staff effectively.
The role reports to the Senior Manager, Merchandise and is based in the Melbourne office, as part of The IRONMAN Group, the world's largest operator of mass participation sports.
Key Responsibilities
Support assigned events, including budget management, invoice submission, store setup, store hours, sales tax, trailer pack down, equipment rentals, and documentation for senior management review.
Support stores within assigned brands, including trailer movements, store oversight, load plans, signage, fixture purchasing, supply maintenance, and equipment rentals.
Drive store sales through visual merchandising, customer-first service, and strong product knowledge.
Maintain a visually appealing store environment with appropriate housekeeping standards and product levels.
Promote excellent customer service by ensuring the team greets and assists customers and handles inquiries and complaints professionally.
Recruit, hire, and train temporary on-site staff, including managing paperwork and payroll documentation.
Work closely with the Marketing team to develop on-site merchandise strategies that drive sales.
Work closely with the Operations team on event planning, including store location and size, venue layout and flow,



and logistics needs to support successful event delivery.
Execute store setup, including fixture build-out and product placement.
Operate the POS system and liaise with retail planning and technical support teams.
Handle cash, deposits, and end-of-day reconciliation, liaising with the Finance team as required.
Achieve shrink goals through product checks, cycle counting, and loss prevention practices.
Prepare detailed event store debriefs for post-event recap meetings.
Contribute to a positive, inclusive, and respectful team environment by demonstrating professionalism, accountability, and collaboration in all interactions.
Embrace IRONMAN's BE ICONIC mindset by bringing an athlete-first perspective, taking ownership of work, and showing pride in delivering exceptional experiences.
Required Experience & Qualifications
Proficient in Microsoft Office, particularly Excel.
Strong organisational skills, time management, and attention to detail, with the ability to multitask in a fast-paced environment while maintaining high-quality results.
Strong coaching and people management skills.
Strong interpersonal skills and a high level of integrity.
Energetic, personable and loves being part of a team.




Results-driven with a strong performance focus.
Must have a current valid driver's licence and passport.
Current First Aid Certificate, valid Working with Children Check (or ability to obtain one).
Ability to safely operate or oversee the use of specialised event equipment, including heavy machinery, forklifts, and trucks.
Ability to move, position, transport, and install materials and equipment.
Perform manual handling tasks, including bending, stooping, twisting, and reaching, associated with event setup, breakdown, and onsite operations.
Ability to stay stationary and/or move around the event site for extended periods of time, including during long event days, outdoor conditions, and uneven surfaces.
Ability to work in a variety of environments, including indoor and outdoor venues, and in varying weather conditions.
Ability to operate or assist with basic event equipment and tools as required for the role.
Extended work days and travel will be required whilst attending assigned onsite events.
Preferred Skills
Retail or customer service experience (part-time or full-time work experience) and experience in the apparel industry and/or event industry would be advantageous.
A high-risk work licence is advantageous.
Workplace
Melbourne office
In office at events across the region
About the Company
The company's purpose is to inspire people to unlock their greatest potential through sport, empowering over a million athletes to cross a finish line each year and inspiring a billion people worldwide.
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📌 Assistant Store Manager, South Melbourne
🏢 Global Sports Jobs
📍 Melbourne