About the Role
The Merchandise Manager will bring the IRONMAN retail experience to life across Oceania, leading the end-to-end delivery of event merchandise stores.
The role oversees store operations, ecommerce, inventory management, warehouse activities and logistics to ensure seamless execution at every event.
Combining commercial acumen with a passion for customer experience, the postholder will drive sales through compelling visual merchandising, strong product knowledge and operational excellence.
They will lead and develop merchandise team members and temporary event staff while collaborating closely with Operations, Event Services, Marketing and Partnerships.
The role reports to the Senior Manager, Merchandise, IRONMAN and is based in the Melbourne office, with regular travel to events, the IRONMAN Melbourne warehouse and other locations across Oceania.
Key Responsibilities
Lead end-to-end delivery of event merchandise stores across Oceania, overseeing store operations, ecommerce, inventory management, warehouse activities and logistics.
Manage ecommerce and registration-platform operations for the assigned brand, including products, collections, images, sales reporting and execution of the global ecommerce strategy.
Oversee online-store order fulfilment across all Oceania ecommerce platforms.
Coordinate warehouse inventory pulls from the IRONMAN Melbourne Warehouse, pick-and-pack for events, pick-and-post for online orders, freight forwarder shipments, customs documentation, and product and container logistics to and from assigned events.
Take full accountability for assigned events and stores, including budget management, invoice submission, store setup, operating hours, sales tax, trailer pack-down, equipment rentals, trailer movements, load plans, signage, fixture purchasing
Supply maintenance and documentation for senior-management review.
Drive store sales through visual merchandising, a customer-first mindset and strong product knowledge; execute store setup, build fixtures,



place products and maintain visually appealing stores with appropriate product levels.
Promote excellent customer service by ensuring the team greets and assists customers and handles enquiries and complaints professionally, and oversee customer-service situations at events and online.
Recruit, hire and train temporary on-site staff, manage required paperwork and payroll documentation, and manage and update training resources and processes for staff and products at events and warehouses across Oceania.
Operate the POS system, liaise with retail planning and technical support teams, handle cash, deposits and end-of-day reconciliation, and achieve shrink targets through product checks, cycle counting and loss-prevention strategies.
Prepare detailed event-store debriefs for post-event recap meetings.
Create product and signage designs in-house or through an external designer, ensure store fixtures and signage across all brands meet global visual standards, and research products and develop concepts aligned with market trends.
Contribute to a positive, inclusive and respectful team environment, embrace the BE ICONIC mindset, communicate openly, demonstrate adaptability and continuous improvement, and act as a culture carrier onsite and offsite.
Perform other duties as assigned and undertake additional work as required.
Required Experience & Qualifications
Retail or customer-service experience.
Excellent customer-service skills, including the ability to manage difficult or emotional situations, respond promptly, solicit feedback and provide effective assistance.
Strong coaching and people-management capability.
Clear and effective communication,



strong interpersonal skills and a high level of integrity.
Ability to work independently to tight deadlines while maintaining high-quality results.
Excellent organisational, time-management and attention-to-detail skills, with the ability to manage multiple priorities and perform under pressure.
Energetic, personable, adaptable and team-oriented, with a solid results and performance focus.
Proficiency in Microsoft Office, particularly Excel.
Current valid driver's licence and passport.
Current First Aid Certificate and Working with Children Check, or the ability to obtain them.
Ability to travel extensively and work weekends and extended hours as required, including extended workdays while attending assigned events.
Ability to manoeuvre around the sales floor and stockroom, hang and fold merchandise, lift or carry up to 15 kg, build and position store fixtures, handle products and materials, and support event-store setup and pack-down.
Ability to perform manual handling tasks, including bending, stooping, twisting and reaching, and to remain stationary or move around event and warehouse locations for extended periods, including during long event days.
Ability to work in warehouses, indoor venues and outdoor event environments, including varying weather conditions and uneven surfaces.
Ability to operate or assist with POS systems, basic store equipment, tools and event equipment as required.
Preferred Skills
Experience in the apparel and/or events industry.
A High Risk Work Licence.
Workplace
Melbourne office.
Regular travel to events, the IRONMAN Melbourne warehouse and other locations across Oceania.
About the Company
Its purpose is to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement, and through its BE ICONIC vision it is building the most loved brands, producing the world's most inspiring events, and fostering deeply engaged communities that change lives.
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