Job Description

We’re seeking a full-time Social Media Account Manager to own an assigned portfolio of client accounts.

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This isn’t a role for someone who simply wants to schedule posts from a completed content calendar. You’ll be the day-to-day face of AGSOCIAL for your clients, the person who builds the plan, creates and coordinates the content, keeps delivery moving and earns the client’s trust.

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It’s a relationship role and a production role in equal measure.

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You’ll translate strategy into scheduled, on-brand content; run client check-ins; identify opportunities; report on performance; and flag risks or scope issues before they become problems.

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The role is ideally based in Perth or WA’s Wheatbelt , with a hybrid working rhythm shaped around client and team needs. Regular travel throughout regional Western Australia is an essential part of the position.

Key Responsibilities - Client and Account Leadership /n

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- Own the day-to-day relationship for an assigned portfolio of client accounts.

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- Run regular client check-ins covering performance, upcoming activity and emerging issues.

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- Build trusted relationships through clear communication, reliability and proactive advice.

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- Identify scope creep and out-of-scope requests early and apply AGSOCIAL’s agreed response process.

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- Flag at-risk accounts or client dissatisfaction before they become larger problems.

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- Support the onboarding of new clients joining your portfolio.

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Strategy and Content Direction /n

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- Maintain and evolve each client’s content strategy within their agreed plan.

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- Build and manage content calendars aligned with client objectives and publishing cadence.

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- Bring proactive content, campaign and platform recommendations to monthly and quarterly reviews.

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- Monitor social media trends and platform changes, identifying relevant opportunities for clients.

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- Contribute creative input before content enters production to reduce unnecessary revisions.

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- Feed insights from your client work back into AGSOCIAL’s wider planning and service delivery.

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Content Creation and Publishing /n

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- Write clear, engaging and on-brand captions and social copy.

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- Create photo and video content personally when required—confident phone-based content skills are welcome.

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- Brief and coordinate photographers, videographers and other creators for work beyond your capacity or skill set.

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- Schedule and publish content across Instagram, Facebook, Tik Tok and Linked In.

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- Proofread and check factual, visual and brand accuracy before content goes live.

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- Monitor and respond to comments, messages and mentions within agreed service hours.

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Reporting and Systems /n

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- Prepare monthly client reports using native platform analytics.

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- Translate performance data into plain-language insights, recommendations and next steps.

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- Keep Click Up, content trackers and Google Drive accurate and current across every assigned account.

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- Log time consistently to support project and account profitability.

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- Manage multiple accounts, deadlines and priorities without allowing details to fall through the cracks.

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Collaboration and Communication /n

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- Work closely with AGSOCIAL’s Director, social media team and wider creative team.

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- Brief freelance creators, photographers and videographers clearly and constructively.

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- Communicate proactively about deadlines, workload, risks and project progress.

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- Contribute ideas to team brainstorms, campaign planning and AGSOCIAL’s own content.

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- Participate actively in team meetings and internal communication channels.

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- Receive feedback constructively and adapt quickly.

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Professional Conduct and Accountability /n

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- Demonstrate initiative and take ownership of client work from planning through to delivery.

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- Maintain professionalism during client meetings, regional travel, shoots and industry events.

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- Raise problems early rather than absorbing them silently.

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- Balance creative thinking with accuracy, deadlines, budgets and commercial priorities.

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- Represent AGSOCIAL respectfully across agricultural and regional communities.

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Skills and Experience /n

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- Demonstrated experience managing client relationships in an agency or comparable client-facing environment.

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- Hands-on experience creating, scheduling and managing content across Instagram, Facebook, Tik Tok and Linked In.

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- Strong written communication and copywriting skills.

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- Confident, qualified verbal communication.

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- The ability to manage several client accounts, calendars and deadlines concurrently.

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- Basic photography and video capture skills—phone-based content is suitable, as this is not a specialist videographer role.

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- Experience interpreting social media analytics and preparing client-friendly reports.

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- A calm, proactive approach to managing challenges and raising issues early.

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- Strong organisation, attention to detail and respect for systems and processes.

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- A genuine interest in rural, regional and agricultural Australia.

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- A current driver’s licence and willingness to undertake frequent regional travel and long-distance driving.

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- Agency experience and previous work with agricultural, regional or rural clients will be highly regarded.

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Travel and Working Arrangements /n

This role includes regular travel across regional Western Australia for farm visits, client meetings, content shoots and industry events. Overnight travel will sometimes be required.

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There may occasionally be a client message, event or shoot outside standard working hours. We want to establish clear and sustainable expectations with the successful applicant rather than leaving those boundaries undefined.

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📌 Social Media Account Manager (Perth)
🏢 AGSOCIAL
📍 Perth