About Mermade Hair

Mermade Hair is a rapid-growing global hair tools and beauty brand, known for creating innovative, trend-led products that make styling easier, faster and more fun.

From our Perth HQ, we work across E-Commerce, major retail partners and global markets including Australia, the US and Europe.

We’re looking for a creative, commercially minded Paid Social Content Creator to produce high-performing content across Meta, TikTok, YouTube, Pinterest, Snapchat, Amazon and our retail partners.

About the role

This isn’t a traditional social media role, and it isn’t purely a graphic design role.

You’ll be the person who understands what makes someone stop scrolling, watch, click and buy. You’ll create, shoot, edit, test and optimise a steady flow of paid content, combining strong creative instincts with real performance data.

A key part of the role is bringing our products to life on camera. You’ll confidently style your own hair, demonstrate our tools and techniques, and create content featuring models to showcase different hairstyles, transformations and product results. You'll also be comfortable speaking to camera, whether you're sharing styling tips, demonstrating a product or delivering a compelling ad hook.

Think: part content creator, part hair stylist, part video editor and part performance marketer.

Reporting to our Head of E-Commerce & Digital, with creative direction from our Founder and Senior Graphic Designer, you’ll help shape the paid creative behind one of Australia’s fastest-growing hair brands.

Key responsibilities

- Create, shoot and edit high-performing paid social content, including UGC-style videos, demonstrations, tutorials, testimonials, problem-and-solution ads and product-focused content.

- Confidently style your own hair and demonstrate Mermade products, showcasing different techniques, hairstyles and results.

- Style models' hair for content shoots, creating a variety of looks that bring our products to life and demonstrate their versatility.

- Speak confidently to camera, presenting products,



sharing styling tips, demonstrating techniques and delivering engaging hooks for paid advertisements.

- Write and test different hooks, headlines, captions and calls to action.

- Turn raw footage into polished, platform-ready advertisements and produce multiple versions, formats and cut-downs for different audiences and platforms.

- Create both video and static digital advertisements, appearing on camera when needed and directing shoots to capture the right content.

- Turn campaign objectives into clear creative briefs and content plans.

- Manage the paid content calendar and asset pipeline, delivering a consistent volume of fresh creative every week.

- Source, brief and coordinate creators and UGC talent.

- Organise and upload assets across Meta, TikTok, Snapchat, Pinterest and YouTube.

- Assist with content for TikTok Shop, Amazon and other marketplaces.

- Monitor creative performance across paid platforms and regions and report weekly and monthly on results.

- Analyse metrics including hook rate, thumb-stop rate, click-through rate, CPA and ROAS, identifying winning creative patterns and opportunities to improve performance.

- Work closely with the Head of E-Commerce & Digital to understand what is working, what is fatiguing and what we should test next.

About you

- Have a genuine passion for hair styling, beauty and the latest hair trends.

- Feel confident styling your own hair and creating a range of looks using different hair tools and techniques.

- Are comfortable styling other people's hair and creating polished, camera-ready looks on models.

- Are confident speaking to camera and bringing energy, personality and authenticity to video content.





- Love TikTok, Reels and short-form video, and understand what makes content engaging.

- Are highly skilled in video editing and can work quickly to produce a high volume of content.

- Understand how paid content differs from organic social content and what motivates people to click and buy.

- Can identify a strong hook within the first few seconds.

- Are comfortable interpreting ad performance data and using insights to improve creative.

- Enjoy testing, learning and creating new versions of winning ideas.

- Have a strong eye for branding, composition, typography and visual storytelling.

- Can take an idea from brief to hair styling, filming, editing and performance reporting.

- Are organised enough to manage multiple platforms, products and deadlines.

- Are proactive, curious and constantly noticing new content trends.

Why Join Mermade Hair?

You'll be part of a fast-growing global beauty brand where creativity is at the heart of everything we do.

From trend-led video content and viral hair tutorials to creative campaigns and product launches, you'll have the chance to bring ideas to life, experiment with new formats and create content seen by audiences around the world.

You'll get to:

- Create content for a fun, trend-driven beauty brand.

- Experiment with new creative concepts, video styles and social trends.

- Get hands-on with hair styling, filming, editing and content production.

- Play a key role in shaping how our brand shows up across paid social.

- Work with a creative team that values fresh ideas, initiative and trying new things.

This is a great opportunity for someone who loves hair, beauty and content creation and wants to turn that passion into a career, with plenty of room to learn, take ownership and grow with the brand.

To apply, please submit your CV, portfolio or examples of short-form video content, as well as a short description on why you think each piece worked. Ideally, email us directly at ••••@mermadehair.com

📌 Paid Social Content Creator (Mount Lawley)
🏢 Mermade Hair
📍 Mount Lawley