Membership Growth Product Marketing Lead Hybrid Melbourne

Membership Growth Product Marketing Lead Hybrid Melbourne

12 Oct
|
RACV
|
Melbourne

12 Oct

RACV

Melbourne

Job Description
RACV is seeking an experienced product marketer to lead the go-to-market for a current membership tier. You will craft positioning, drive cross-channel launches and partner with digital and product teams to deliver seamless joining and onboarding.
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You will identify growth prospects, design lifecycle journeys, and develop personalised communications that demonstrate member value from day one, with data-driven optimization across acquisition and retention.
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📌 Membership Growth Product Marketing Lead Hybrid Melbourne
🏢 RACV
📍 Melbourne

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