Job Description
RACV is seeking an experienced product marketer to lead the go-to-market for a current membership tier.
You will craft positioning, drive cross-channel launches and partner with digital and product teams to deliver seamless joining and onboarding.
You will identify growth prospects, design lifecycle journeys, and develop personalised communications that demonstrate member value from day one, with data-driven optimization across acquisition and retention.
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📌 Membership Growth Product Marketing Lead Hybrid Melbourne (Australia)
🏢 RACV
📍 Australia
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