- High Impact Leadership role
- Lead Performance of National Retail and Convenience business
- National Role

United Petroleum is an Independent, Australian-owned fuel and convenience company delivering premium fuels and competitive pricing Nationwide. We are one of the country’s largest privately owned fuel retailers.

The Opportunity

We are seeking a commercially astute and operationally driven Chief Operating Officer – Retail to lead the performance of our National Retail and Convenience business.

This is a pivotal executive role responsible for end-to-end operational and financial performance across a large, complex, multi-site network. Reporting at the highest levels of the organisation, you will play a critical role in translating strategy into tangible outcomes—driving profitability, operational excellence, and an outstanding customer experience at scale.

Key Responsibilities:

- Lead and optimise the performance of a National retail network of 400+ sites
- Deliver full P&L; accountability across Retail and Convenience operations
- Drive like-for-like sales growth above industry benchmarks
- Lead and develop a large, multi-layered operational workforce
- Embed a high-performance culture across employees and Commission Agents
- Ensure excellence in retail standards, customer experience, and site execution
- Oversee fuel supply, scheduling, and logistics to maximise efficiency and prevent stockouts
- Manage operating costs including wages, rent, and maintenance in line with budget




- Identify and uplift underperforming sites through targeted improvement strategies
- Lead retailer recruitment, onboarding, training, and compliance programs
- Drive innovation and growth within the convenience retail offering
- Ensure full compliance with safety, environmental, and regulatory requirements
- Oversee network expansion, site openings, and closures

About You

You are an experienced Senior Executive with a solid track record of leading large-scale, multi-site retail operations within the fuel or related industries.

You bring:

- Extensive experience in fuels or a closely aligned sector
- Proven success managing complex P&Ls; in high-volume environments
- Strong commercial acumen and strategic mindset
- Demonstrated ability to lead large, geographically dispersed teams
- A hands-on leadership style with the ability to execute at pace
- Experience working with franchise or commission-based retail models (highly regarded)
- Tertiary qualifications in business, management, or a related discipline (preferred)

Why Join Us?

- Be part of a high-growth, agile organisation that embraces innovation and change
- Play a key role in shaping the future direction and strategy of the business
- Build and lead a high performing team
- Broaden your experience by gaining exposure to a wide range of business functions

If you are looking for a dynamic, high-impact leadership role within a progressive and expanding organisation, we invite you to express your interest and join us on our continued journey of success. Email your Cover Letter and Resume to [email protected]

📌 Chief Operating Officer - Retail (Melbourne)
🏢 United Petroleum
📍 Melbourne