Creative Services Manager – Dendy/Icon Group

Location: Newtown, NSW (On-Site)

Type: Full-Time

Reports To: Head of Group Marketing

About the Dendy/Icon Group

Dendy Cinemas is one of Australia’s leading independent cinema groups, delivering premium cinema experiences, curated film programming, festivals, memberships, special events and exclusive screenings to audiences. For decades, Dendy Cinemas has connected audiences with the best in mainstream, independent and international cinema, complemented by exceptional customer experiences and strong community engagement.

Icon Film Distribution sources and distributes a diverse slate of Australian and international films, connecting compelling stories with audiences across theatrical and other distribution platforms.

As an independent Australian entertainment group, we combine commercial focus with a genuine passion for film, creativity and storytelling. Our ambition is to deliver exceptional experiences for audiences, support filmmakers and continue to evolve in a dynamic and competitive entertainment landscape.

About the Role The Creative Services Manager is responsible for leading the development and delivery of creative assets and visual communications across the Dendy/Icon Group, supporting both cinema exhibition and film distribution activities.

Working closely with the Head of Group Marketing and Senior Marketing Managers, the role ensures all creative output is compelling, consistent, commercially effective and aligned with the Group’s brand positioning and business objectives.

The role combines creative direction, hands-on design capability, project management and stakeholder collaboration to deliver engaging marketing campaigns, strengthen brand equity and drive audience awareness, attendance and revenue across the Group’s cinema locations and distribution slate.

Key Responsibilities

1. Creative Strategy and Brand Management

- Develop and maintain consistent brand identities and creative standards across the Dendy/Icon Group, its cinema locations and associated brands.
- Translate marketing briefs and commercial objectives into effective creative concepts and visual executions.
- Ensure all creative output reflects the Group’s brand positioning, audience expectations and quality standards.
- Develop and maintain brand guidelines, creative templates and asset libraries to support consistent and efficient execution.
- Identify opportunities to refresh and evolve creative approaches to strengthen brand differentiation and audience engagement.

2. Creative Campaign Development & Delivery

- Lead the creative development and production of marketing materials for film releases, seasonal campaigns, events, promotions, loyalty initiatives and cinema-specific activities.
- Develop and adapt creative assets across digital, social, email,



website, in-cinema, outdoor, print and other advertising channels.
- Work closely with film distribution and marketing teams to maximise the impact of film campaigns and ensure creative assets are delivered within release and campaign deadlines.
- Coordinate the adaptation of studio-supplied materials to meet local market requirements, brand guidelines and channel specifications.
- Ensure creative deliverables are accurate, engaging, fit for purpose and delivered on time.

3. Design & Content Production

- Oversee the production of high-quality graphic design, campaign & artwork, promotional materials, signage, presentations and other marketing collateral.
- Provide hands-on creative execution where required, including design, artwork adaptation and production-ready files.
- Manage creative workflows from brief through concept development, approvals, production and final delivery.
- Ensure assets are optimised for their intended platforms, formats and audiences.
- Explore new creative formats and production techniques to improve efficiency, productivity and creative output while maintaining quality and brand integrity.

4. Stakeholder & Agency Management

- Partner with internal marketing, distribution, cinema management and operational teams to understand business needs and deliver effective creative solutions.
- Work collaboratively with the Head of Group Marketing to prioritise creative resources in line with campaign calendars and business objectives.
- Manage relationships with external designers, agencies, printers, photographers, videographers and production suppliers as required.
- Ensure creative briefs, feedback, approvals and production requirements are clearly communicated and efficiently managed.
- Balance competing priorities and deliverables across multiple sites, campaigns and business functions.

5. Creative Operations & Continuous Improvement

- Establish efficient creative briefing, workflow, approval and production processes.
- Manage creative timelines, workload allocation and competing priorities to ensure timely delivery.
- Maintain organised digital asset libraries and ensure creative materials are accessible, and current.
- Monitor production costs and identify opportunities to improve value, reduce duplication and maximise the reuse of creative assets.
- Review creative performance and stakeholder feedback to identify opportunities for continuous improvement.

6.



Team Leadership

- Coach, develop and provide transparent direction, priorities and development opportunities for direct reports.

What You’ll Bring

- 5–7 years’ experience scheduling, trafficking and delivering work through a busy, deadline-driven creative team or studio workplace.
- Demonstrated experience leading creative projects from brief and concept through production, approvals and final delivery.
- Strong ideation and conceptual abilities, supported by exceptional and versatile design skills across print, digital, social, video and environmental media.
- Expert understanding of typography, layout, brand systems, technical execution, finished art and pre-press production requirements.
- Advanced proficiency in Mondays.com, Asana and Adobe Creative Suite, including Photoshop, Illustrator, InDesign and Premiere Pro.
- Experience with motion graphics capability is highly regarded.
- Tertiary qualifications in Design, Visual Communications or a related discipline are highly regarded.
- Strong leadership capability, with the ability to set clear expectations, motivate others, provide constructive feedback and develop staff effectively.
- Excellent written, verbal and presentation skills, with the confidence to articulate creative rationale and influence stakeholders.
- Highly developed project management, prioritisation and organisational skills, with the ability to manage multiple projects and changing deadlines.
- Strong attention to detail and a disciplined approach to quality assurance, file management, approvals and version control.
- Commercial awareness, including an understanding of the company, competitors, audiences and trends in the film, cinema, media and entertainment marketplace.
- Demonstrated ability to manage suppliers, negotiate competitive pricing and deliver quality outcomes within budget.
- A collaborative, proactive and adaptable working style, with sound judgement and a solutions-focused approach.
- A genuine passion for film, cinema and audience experiences.

Why Join Us?

- Manage the creative services for one of Australia’s leading independent film and cinema brands.
- Play a key role in driving audience growth, brand engagement and commercial outcomes.
- Be part of a passionate and collaborative team dedicated to creating exceptional cinema experiences.
- Work from our Newtown Head Office in the heart of Sydney’s creative and cultural community.

Please submit your CV along with a portfolio or examples of recent work that demonstrate your creative direction, campaign management and brand development experience. This may include campaigns, marketing assets, design work, content projects or case studies that showcase your role and contribution.

Please send this to: [email protected]

📌 Creative Services Manager (Sydney)
🏢 Dendy Cinemas
📍 Sydney