An exciting opportunity has arisen with a growing Australian FMCG business with an established national presence across major retail, convenience and independent channels.

Aushin is a premium seafood importer and distributor based in Sydney Australia. And has become one of Australia’s main importers of prawn, fish, crabs, cephalopods, seafood dim-sim and surimi-based products.

We proudly distribute premium quality seafood at affordable prices to restaurants, fish shops, seafood market, supermarkets and other commercial businesses all around the country.

This is the first dedicated marketing hire in the Australian business, making this a genuine build role rather than a maintenance position. You'll have the opportunity to shape the foundations of the marketing function, establish ways of working and have a direct impact on the growth of a portfolio of well-known consumer brands.

This is a part time role (15-20 hours a week) with possibility of going full time, with great flexibility. It is a hybrid role that can be done remotely however will require periodic attendance in our head office in Sydney.

About the Role

Working closely with our Account Managers you'll take the lead on brand strategy and development, outbound lead generation, consumer activation, content and channel management, campaign planning and brand governance to build stronger brand awareness and increase lead generation to identify new business opportunities

You will be responsible for

- Develop and execute the company marketing plan including Hyper-Targeting Distributors and Retailers, Multi-Channel Outreach for B2B F&B; Leads, Influencer & Partnership Marketing in F&B; to identify new business opportunities
- Plan, build,



and optimise Google Ads and Meta campaigns, including keyword research, copywriting, A/B testing, retargeting, and reporting
- Monitor community engagement and respond to messages and comments
- Create, schedule, and manage content across social media platforms (Instagram, Facebook, LinkedIn, YouTube)
- Lead SEO, content optimisation and emerging AI search/GEO initiatives to improve discoverability.
- Setting up new campaigns and ads on a regular basis including and analysing campaign performance and providing reports/insights to find growth opportunities including but not limited to ads, creatives, audiences, keywords and landing pages.
- Managing campaign budgets, pacing, bidding strategies and audience targeting.
- Monitor community engagement and respond to messages and comments

About You

- You'll be an analytical marketer who enjoys solving problems, experimenting with new ideas and using performance data to drive results.
- Strong experience delivering lead generation campaigns through digital and non-digital channels
- Experience building audience strategies, retargeting campaigns and creative testing.
- Experience across campaign or promotional marketing, digital channel management or delivery partnerships in QSR, food, FMCG or retail, with clear commercial accountability for outcomes
- Robust commercial awareness and analytical skills.
- Understanding of audience targeting, attribution, conversion tracking and measurement.
- Ability to identify opportunities and make recommendations based on performance data.
- Strong stakeholder management and communication skills.
- Strong commercial, project and stakeholder management capability.
- Experience managing agencies and marketing budgets.

📌 FMCG - Marketing and Lead Generation Specialist - Seafood Distribution (Sydney)
🏢 Kindicover
📍 Sydney