Location: Altona North, Victoria

Employment Type: Full Time – Onsite at head office (Not Hybrid)

Reports to: Head of Growth

About Us

Healthfarm Fine Foods is home to Mayver’s, Australia’s #1 Natural Spreads brand^, with products ranged across major retailers nationwide and globally.

We are a dynamic, Family Owned Australian Made business based in Altona North, creating delicious products that are better for consumers and better for the planet.

Our Mayver’s portfolio spans Spreads, Protein Bars, Granola, Protein Powders and Pet Treats, supported by an exciting innovation pipeline and strong growth ambitions. We are a passionate, agile and entrepreneurial team that values quality, innovation, collaboration and exceptional customer partnerships.

About the Role

We are seeking an experienced and commercially driven National Account Manager – Coles to lead and grow one of our key retail partnerships.

You will take end to end ownership of Coles, including customer strategy, relationship management, range reviews, promotions, forecasting, P&L; delivery and new product launches.

This is a hands on role for a strong FMCG account manager who understands Australian grocery retail, builds trusted customer relationships and can turn insights into profitable growth. As a senior member of our Sales team, you'll also contribute to broader commercial strategy, cross functional collaboration, and development of team capability across the business.

Key Responsibilities

Customer & Account Management

- Lead the day to day Coles relationship across buying, supply, category and product development teams.

- Develop and execute annual account strategies, customer plans and joint business plans.

- Build trusted relationships with key retailer stakeholders and deliver a consistently high level of customer service.

- Ensure customer actions, opportunities and risks are clearly communicated across the business.

Commercial Performance

- Own account sales, budgets, forecasts, trade spend, pricing and profitability.

- Analyse performance against budget,



forecast and prior year, identifying risks and growth opportunities.

- Develop commercially sound recommendations for promotions, pricing, ranging and retailer investment.

- Manage account P&Ls; and deliver profitable sales and margin growth.

Range Reviews & Category Growth

- Lead Coles range reviews, tenders, line reviews and customer presentations across all categories.

- Work with Sales, Marketing, Category and NPD teams to develop compelling, insight led proposals.

- Use retailer, category and consumer data to identify distribution, ranging and portfolio opportunities.

- Support the commercialisation and successful launch of new products.

Forecasting, Reporting & Supply

- Analyse daily, weekly and monthly sales performance using retailer and market scan data.

- Develop accurate short, medium and long term forecasts.

- Work closely with Customer Service, Planning and Operations to support strong stock availability and service.

- Proactively manage supply risks, promotional demand and product launch requirements.

- Deliver clear account reporting and performance updates to internal and retailer stakeholders.

Cross-Functional Collaboration

- Partner with the Head of Growth, CEO, Finance, Marketing, Category, NPD, Supply Chain and Operations.

- Ensure customer priorities, commitments and deadlines are understood and delivered across the business.

- Contribute to a high performance culture built on accountability, collaboration and strong execution.

- Share insights, best practice and learnings to help strengthen capability across the wider Sales team.

- Contribute to a collaborative,



team first culture where success is achieved collectively as well as individually.

What We’re Looking For

- Relevant tertiary qualification in Business, Commerce or a related discipline.

- Proven experience in a National Account Manager, Key Account Manager or senior FMCG commercial role.

- Experience managing Coles and/or Woolworths is mandatory to be considered for this role

- High skill in in using excel, creating and using formulas

- Experience working in category highly desirable

- Strong understanding of Australian grocery retail, retailer systems and range review processes.

- Demonstrated success delivering profitable sales growth, distribution gains and commercial outcomes.

- Experience managing account P&Ls;, budgets, forecasting, pricing, promotions and trade spend.

- Strong analytical skills and experience working with retailer scan data, Quantium, Circana/IRI or similar platforms.

- Excellent negotiation, presentation and stakeholder management skills.

- Highly organised, commercially astute and able to manage competing priorities and customer deadlines.

- A proactive, resilient and collaborative approach with solid ownership and accountability.

Why Join Mayver’s

- Join a proud Family Owned, Australian Made FMCG business.

- Take ownership of our key national retail partnership

- Work across an exciting and fast growing product portfolio.

- Play a key role in driving distribution, innovation and category growth.

- Join an agile and entrepreneurial team where your impact will be visible.

- Work with a business that values quality, innovation and solid customer partnerships.

How to Apply

If you are an experienced FMCG account manager who is commercially strong, highly organised and passionate about building successful retailer partnerships, we would love to hear from you.

Please apply directly through this advertisement.

This is an internal recruitment process and is not being managed through recruitment agencies. Only shortlisted candidates will be contacted.

📌 National Account Manager - Coles (Altona)
🏢 Mayver's
📍 Altona