Shotstack is video infrastructure for the AI era. Our API lets developers and agents build, render and automate video at scale. We power video for 100,000+ businesses, who render millions of minutes through us each year.

We ship constantly, and too much of what we build reaches the market without the clarity, packaging, and follow-through it deserves. There's a widening gap between what Shotstack does and what the market thinks it does, and you're here to close it.

This is our first dedicated product marketing hire: a senior individual-contributor role reporting to the founder. You'll build the function and work closely with Product, Growth, SEO, Sales and Customer Success. You'll set the direction and personally do the initial research, writing and launch work.

What you'll do

- Market strategy and research: identify the audiences and use cases where Shotstack can win, what triggers their need and what they use today. Use customer conversations, support tickets, usage data and competitive research to recommend product priorities, packaging and go-to-market decisions.
- Positioning and messaging: decide what we should promise each audience and what evidence supports it. Write the first product pages, and give the team a consistent way to explain the product.
- Launch and adoption: plan meaningful releases around a explicit audience and a measurable change in usage. Coordinate the message across documentation,



onboarding, lifecycle communications and sales enablement with the people who own those areas. Follow through after launch to understand what drives activation and repeat usage.
- Customer proof: turn customer results into case studies, testimonials and proof points the team can use.

What we're looking for

- You have personally owned positioning and go-to-market for a technically sophisticated product.
- You can show how a customer or market insight changed a product, packaging or go-to-market decision.
- You have built a product marketing function or repeatable process from scratch and personally done the initial work.
- You learn the product deeply enough to earn engineers' trust and challenge Product or the founder when the evidence supports it.
- You write clearly and preserve technical accuracy when explaining the same product to a developer, no-code builder, product manager or marketer.
- You judge the work by its effect on adoption and commercial results, including activation, revenue and retention.
- You use AI to work faster and can defend the thinking and claims in what you produce.

Working at Shotstack

We're a small, focused team that ships often. You'll have direct access to the founder and substantial ownership of the work. Expect a steep learning curve and an async working style.

📌 Product Marketing (Australia)
🏢 Shotstack
📍 Australia