Job Description

What you’ll be doing

As Marketing Manager, B2B, you’ll lead the planning and delivery of customer marketing for automotive dealers, while supporting selected programs across our Industry and Leisure verticals.

Sitting at the intersection of strategy and execution, you’ll turn business, product and marketing priorities into clear, coordinated campaigns, communications, events and customer engagement activity.

Working closely with Product Marketing and Growth Marketing, you’ll help bring SaaS products and capabilities to market, shape the dealer contact strategy and ensure customer activity is connected, relevant and commercially effective.

This is a hands-on role for an experienced B2B marketer who can lead complex projects and move comfortably between planning and delivery: from developing briefs and shaping messaging to managing agencies, coordinating stakeholders and driving work through to completion.

- Lead end-to-end integrated B2B campaigns, from scoping and briefing through to execution, measurement and optimisation
- Partner with Product Marketing to bring SaaS products and capabilities to market through transparent customer-facing campaigns and communications.




- Lead the dealer customer contact strategy in collaboration with Product Marketing and Growth Marketing.
- Maintain oversight of dealer-facing touchpoints to ensure messages, campaigns, events and communications are consistent and support the broader carsales for Business positioning.
- Lead complex, cross-functional projects involving multiple teams, dependencies, and channels.
- Turn business and customer needs into effective marketing responses, consolidating related activity into broader campaigns where it will create greater impact.
- Manage creative, media, event and other agency partners, alongside internal specialist teams, to deliver high-quality work on time and within budget.
- In collaboration with the Senior Manager, support the delivery of sponsorships, customer engagement programs, industry forums and trade shows.
- Use customer, campaign and commercial data to guide planning, identify opportunities and improve performance.
- People management, setting clear priorities and supporting them to deliver high-quality work.
- Remain actively involved in execution, including briefs, shaping communications, reviewing creative and progressing delivery where required.

📌 Marketing Manager,B (Melbourne)
🏢 Carsales
📍 Melbourne