Help shape how more than 35,000 Australian tourism businesses engage with the national tourism platform that connects their content to travellers across Australia.

ATDW is Australia’s national tourism data and content platform. We work with 35,000+ tourism operators, every state and territory tourism organisation, Tourism Australia and 200+ distribution partners, with ATDW content generating tens of millions of consumer views each month across tourism websites and digital channels.

We’re looking for a hands-on CRM & Customer Lifecycle Manager to transform how we engage with that network.

This is not a traditional marketing management role. ATDW is a small team, and this is an individual contributor position with no direct reports. You’ll own the work and get into the detail yourself - building journeys, workflows, communications and reporting rather than briefing a team to do it.

What you’ll focus on

Approximately:

- 40% CRM, segmentation & automation

- 25% Customer lifecycle & onboarding

- 20% Communications & content

- 15% CX, customer insight & light design

What you’ll do

- Own and continuously improve ATDW’s CRM and customer data.

- Build meaningful customer segments, automated workflows and lifecycle journeys.

- Improve onboarding, activation, engagement, retention and re-engagement.

- Use customer behaviour, feedback and support data to identify friction and opportunities.

- Create targeted email, product and lifecycle communications.

- Build practical reporting around engagement, customer behaviour and CX measures.

- Produce clear everyday content and collateral using tools such as Canva or Figma.

- Work closely with Product, Customer Success,



Transformation and Distribution.

What we’re looking for

You’ll likely come from CRM, lifecycle marketing, customer engagement, marketing automation or a related discipline.

More important than your exact background is that you are a builder and love executing from start to finish

You should be comfortable:

- configuring CRM workflows and automations yourself – knowledge of Intercom is a bonus;

- working with customer data and segmentation;

- writing clear, concise communications;

- improving digital customer journeys;

- analysing results and acting on them;

- producing good-quality everyday creative;

- working across different functions in a small organisation; and

- balancing quality with pace.

You don’t need to be a specialist designer or a traditional brand marketer. We’re looking for someone who can combine customer thinking, data, technology and communication to improve measurable customer outcomes.

Why ATDW?
ATDW occupies a unique position in Australian tourism. Our platform connects tens of thousands of tourism businesses with state and national tourism organisations, destination websites and hundreds of distribution channels. ATDW supports more than 57,000 tourism listings and around millions of views in a typical month.

We’re rebuilding our platform and customer experience, giving you the opportunity to shape and own our CRM and lifecycle capability from the ground up.

We offer a hybrid working workplace, with two days a week in the office. If you enjoy building things, simplifying customer experiences and using data to make communication more relevant, this is a role where your work can have national impact.

📌 CRM & Customer Lifecycle Manager (Fortitude Valley)
🏢 Australian Tourism Data Warehouse
📍 Fortitude Valley