Key selling points
Founding CEO of a recent e-commerce business
Backed by an established Australian home improvement group
Lead a small, hands-on team of three The prospect An established Australian home improvement group is launching a new direct-to-consumer e-commerce business. The website is being built now, and we are putting together a small, multi-skilled founding team to launch it and grow it. This is a rare chance to shape an online retail business from day one, with the supply relationships and backing of an established business behind you.
The role
As CEO you will lead the business and the team. You will own the commercial result, from sourcing and supply through to marketing performance and customer experience, and you will be hands-on across all of it.
What you'll do
Lead the business and a team of two, including HR and people management
Own the numbers: monthly accounting overview, budgets and performance against plan
Run procurement, product sourcing, sampling and supply chain management
Oversee product testing and the quality of the range
Share responsibility for managing the website
Lead social media campaigns and content, and oversee paid search (PPC)
Step in on customer service by email and phone when needed
What you'll bring
Experience running or senior-managing an e-commerce or retail business, ideally through a start-up or growth phase
Strong commercial and financial skills: reading a P&L; and managing margin and cash
Supplier, sourcing and supply chain experience
A working knowledge of digital marketing, including social media and paid search
A hands-on approach and comfort working in a small team
Home improvement, homewares or furnishings experience is highly regarded
What's on offer
A founding leadership role with real influence over how the business is built
The stability and backing of an established group
How to apply
Push application through click apply by 23rd October, 2026.
This is a confidential search. All applications are treated in strict confidence, and the company will be named to shortlisted candidates.
📌 Ceo – E Commerce Melbourne (Australia)
🏢 Important Company of the Sector
📍 Australia
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