OverviewSnowy River Caravans is Australia's fastest-growing caravan brand.
Reporting to the Marketing Manager, you'll join a creative, rapid-paced marketing team within one of Australia's leading caravan manufacturers.
As our Content Specialist, you'll bring ideas to life across social media, digital, and email channels, including creating stories that connect audiences with the freedom and adventure of the open road.
This role is ideal for someone who loves storytelling, thrives in a collaborative environment, and has a strategic mind for audience engagement and lead nurturing.Key ResponsibilitiesConduct market and competitor analysis to identify emerging trends and inform content strategyPlan, design, and produce engaging content for monthly newsletters, social media channels, and email nurturing campaignsDevelop campaign briefs and collaborate with the marketing and creative teams to ensure consistent brand tone and storytelling across all touchpointsPartner with internal teams and external stakeholders to develop innovative and engaging content strategies that strengthen brand presenceManage the social content calendar and craft compelling stories across Facebook, Instagram, TikTok, LinkedIn, and YouTubeWrite engaging video scripts and collaborate with the production team to deliver content aligned with brand messaging and audience engagement goalsLead SEO strategy and execution to improve website visibility, search rankings, and overall content performance through keyword research and optimizationSupport additional content creation, editing,



and campaign initiatives as requiredQualificationsProven experience in content marketing, social media, or digital communications (experience in lifestyle, automotive, or outdoor industries is advantageous)Solid storytelling and copywriting ability, with a knack for tailoring messages to different audiences and platforms for the Australian marketSolid understanding of SEO, keyword research, and content optimization best practicesFamiliarity with email marketing and social media tools such as Sprout Social and Salesforce Marketing Cloud, with a focus on creating lead nurturing touchpoints that guide audiences through the customer journeyProficient in Adobe Creative Suite, Canva, or Figma for content layout, design, and creative productionExperience writing or producing short-form video content and working with creative or production teamsHighly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environmentDegree in Marketing, Communications, Journalism, or a related field preferredReady to ApplyIf you're a relationship-builder with a love for the open road and want to be part of something growing, innovative, and customer-centric, we'd love to meet you.
Apply now and help us deliver the Snowy River experience to thousands of Aussie adventurers.Snowy River Caravans is an Equal Opportunity Employer and welcomes applications from a diverse range of backgrounds.
We are committed to creating an inclusive work environment for all employees.
Only applicants with full Australian working rights should apply.
No agencies please.
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📌 Content & Seo Specialist (Melbourne)
🏢 Snowy River Caravans
📍 Melbourne