Our client is one of Australia's best-known fashion brands, part of a leading retail group.
It has a large store network and an online business trading across multiple international markets.
Online growth is a priority across the whole group, and this role sits at the centre of it.You will report directly to the Head of Marketing & Brand and work closely with the General Manager.
You'll lead, shape and own end-to-end eCommerce trade and digital performance across all regions.
You will set the direction for the customer journey and site merchandising, and lead a high-performing team of six across two streams:Digital: performance marketing, SEO and emaileCommerce: online trading and site merchandisingThe opportunityOur client is one of Australia's best-known fashion brands, part of a leading retail group.
It has a large store network and an online business trading across multiple international markets.
Online growth is a priority across the whole group, and this role sits at the centre of it.You will report directly to the Head of Marketing & Brand and work closely with the General Manager.
You'll lead, shape and own end-to-end eCommerce trade and digital performance across all regions.
You will set the direction for the customer journey and site merchandising, and lead a high-performing team of six across two streams:Digital: performance marketing, SEO and emaileCommerce: online trading and site merchandisingWhy nowThis is a rare moment to join.
The business is starting a significant digital transformation, with major platform, CRM and loyalty projects on the roadmap.




The right person will have real influence over how the brand trades online for years to come.What you'll doSet and deliver the digital and eCommerce strategy in line with brand and commercial objectivesOwn online trading performance, including sales, gross profit, active customer growth, traffic, conversion and frequencyShape the end-to-end customer journey and lead site merchandising to lift conversion and average order valueLead performance marketing, SEO and email to drive acquisition, retention and customer valuePlay a key leadership role in the digital transformation program, including platform and CRM projectsLead integrated trade and promotional plans across online channelsTurn data and web analytics into clear, actionable insightWork with buying, marketing, supply chain, store operations, customer service, and group Digital Product and IT teamsBuild, coach and develop a high-performing team with a strong focus on results and cultureAbout youA senior digital or eCommerce leader, with direct reports across digital and eCommerceStrong performance marketing expertise across paid media, SEO and emailProven commercial acumen, including managing a digital P&L; and delivering against sales and profit targetsShopify experience is highly regarded, and so is a background in re-platforming or digital transformationExperience with CRM and CDP platforms, with Bloomreach a bonusData-led and curious about the "why" behind customer behaviourA confident influencer who builds robust relationships across the businessWhat's on offer$180,000 to $200,000 + superHybrid workingState of the art office facilities, equipped with an onsite gym, cafes and subsidised childcareDiscounted health and travel insuranceUp to 50% off across the group's full portfolio of brands
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📌 Global Ecommerce Manager (Melbourne)
🏢 Jivaro
📍 Melbourne