As a Senior Activations Manager, you'll oversee activation performance across a portfolio of clients while leading and developing Activations Managers, Executives and Assistants.
You'll work closely with Activations Directors, Client Leaders, Publishers and Platform Partners to ensure campaigns are delivered to the highest standard and continuously optimised for success.
This role requires advanced stakeholder management, commercial acumen, campaign expertise and leadership capability.
You'll be expected to lead strategic activation conversations, improve operational performance and elevate the capability of the wider activation team.
What You'll Actually Be Doing
Client Leadership & Strategic Partnership
Build trusted relationships with senior client stakeholdersLead campaign performance discussions and reviewsTranslate business objectives into activation prioritiesProvide proactive optimisation and growth recommendationsManage client expectations confidently and effectivelySupport long-term client retention and growth
The Publisher Partnership & Marketplace Leadership
Develop senior relationships with publishers and platform partnersIdentify marketplace opportunities that create client valueHold partners accountable for performance and delivery standardsDrive stronger collaboration between publishers and client teamsStay ahead of platform developments and industry changeLeverage partnerships to improve campaign outcomes
The Team Leadership & Capability Building
Lead and develop Activations Managers and ExecutivesProvide coaching,



mentoring and regular performance feedbackBuild capability frameworks and development plansSupport succession planning and future leadership developmentFoster accountability, collaboration and ownershipCreate a high-performance activation culture
The Campaign Excellence & Delivery Leadership
Oversee campaign implementation across multiple portfoliosEnsure campaigns are delivered accurately and efficientlyMonitor campaign health, pacing and performanceEscalate and resolve delivery risks proactivelyDrive consistency in activation standards and processesEnsure campaigns remain aligned to strategic objectives
The Financial Operations & Commercial Management
Oversee campaign billing, reconciliations and governance processesEnsure strong financial discipline across client portfoliosMonitor commercial performance and revenue deliveryImprove workflow efficiencies and operational effectivenessSupport forecasting and resource planningEnsure financial accountability across the team
The Reporting, Analytics & Performance Insights
Review campaign reporting and optimisation recommendationsEnsure reporting drives action and decision-makingIdentify portfolio-wide trends and improvement opportunitiesStrengthen insight quality across client teamsTranslate campaign performance into business outcomes




The Strategic Planning & Activation Integration
Partner with Planning and Client teams on campaign strategyBring activation expertise into planning discussions earlySupport stronger integration across media disciplinesConnect performance outcomes back to strategic objectivesInfluence campaign effectiveness from planning through execution
The Innovation & Continuous Improvement Agenda
Drive testing, learning and innovation initiativesEncourage adoption of current platform capabilities and technologiesIdentify automation and workflow efficienciesShare best practice across activation teamsImprove operational ways of workingHelp evolve UM's activation product
The Leadership Influence & Agency Contribution
Support major client reviews and business opportunitiesContribute to agency-wide capability initiativesChampion activation best practice across the businessSupport new business and growth opportunitiesInfluence activation standards beyond your immediate portfolioHelp shape the future direction of activation at UM
The Technical Capability
Planning & buying proficiency in biddable platforms across at least 2-key channels, Search, Social or Programmatic.Demonstrated expertise in multiple platform examples including DV360, TTD, Amazon, Google Ads, SA360, Meta, TikTok, Snapchat.Proven ability to manage Activations staff including workflow, SLAs and QA processes.Continuous building of technical leadership capability with clients and internally.
Salary range $97,******-$100,****** inclusive of superannuation
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📌 Senior Activations Manager (Sydney)
🏢 UM Worldwide
📍 Sydney