EMBR Group is a Melbourne-based performance marketing and lead generation company specialising in high-volume customer acquisition.For more than a decade, we've built, scaled and optimised digital acquisition campaigns across some of Australia's most competitive consumer markets, including:Property investmentHome loans and financeCar financeInsuranceFinancial servicesConsumer comparison and enquiry campaignsWe work with businesses ranging from ambitious SMEs through to major Australian brands.Our business is built around one thing:Generating qualified customer enquiries at scale.We combine paid media, technology, data, landing pages, creative and relentless optimisation to make that happen.And we're looking for an experienced performance marketer to help us take it further.THE ROLEThis isn't a role where you'll spend your week preparing marketing calendars, posting organic social content or discussing brand awareness.You'll be buying media.You'll be responsible for deploying significant advertising budgets with clear commercial objectives around:CPL.
Volume.
Lead quality.
Conversion.
Scale.You'll predominantly work across platforms including:Meta AdsGoogle AdsYouTubeTikTokNative advertising and emerging acquisition channelsYou'll inherit proven campaigns, established infrastructure and meaningful advertising budgets — while also being given the freedom to test new ideas, campaigns, funnels, creative and channels.Some campaigns may need 50 leads a day.
Others may need 500.Your job is to work out how to get there profitably.WHAT YOU'LL ACTUALLY BE DOINGYou'll be responsible for the performance of a portfolio of paid acquisition campaigns, including:Building, managing and scaling paid media campaignsManaging substantial daily and monthly advertising budgetsWorking toward defined Cost Per Lead and acquisition targetsAnalysing campaign performance and identifying opportunities to scaleDeveloping current audiences, offers,



hooks and campaign anglesBriefing designers and creative resourcesReporting to senior management and building out meaningful and actionable reportsWriting and developing advertising concepts and call-outsDeveloping UGC briefs and scriptsCoordinating with creators, designers, developers and external partnersTesting landing pages, funnels and conversion journeysIdentifying creative fatigue before performance declinesLaunching structured creative and audience testingTracking performance across the entire acquisition funnelFinding new channels and opportunities for profitable customer acquisitionYou won't be expected to personally design every ad, edit every video or build every landing page.You'll have resources around you.Your job is to know what needs to be created, tested, changed or scaled — and drive it forward.WHO WE'RE LOOKING FORWe're looking for someone who has already done this at meaningful scale.You should have demonstrated experience managing paid advertising campaigns where commercial performance mattered.Ideally advanced Meta and Google Ad knowledge.Ideally, you've managed campaigns with substantial monthly spend and understand what happens when budgets move from $500/day to $10,000/day — and beyond.You understand that an ad generating cheap clicks isn't necessarily a good ad.You think about:CPL → Lead Quality → Conversion → Revenue → Scalerather than vanity metrics.You'll probably be someone who:Has strong hands-on Meta Ads experienceHas experience with Google Ads and/or YouTubeUnderstands direct-response advertisingUnderstands lead generation funnelsIs highly analytical but also understands creativeCan recognise a strong hook almost immediatelyLoves testingIs commercially mindedMakes decisions based on dataMoves quicklyTakes ownership of resultsGets frustrated when campaigns aren't performing — and immediately wants to know whyExperience in finance, property,



insurance or other high-value lead generation categories would be highly regarded, but isn't essential.THIS ROLE IS PROBABLY NOT FOR YOU IF...Your background is predominantly:SEOOrganic social mediaContent marketingBrand marketingCommunicationsGeneralist marketingThose are valuable disciplines — they're just not what We're hiring for.We specifically want someone with demonstrated paid acquisition experience.WHY EMBR?
Serious budgetsYou'll have meaningful advertising budgets to work with.
When something works, we want to scale it.High testing velocityNew ads.New hooks.New landing pages.New funnels.New audiences.New channels.We want someone who enjoys experimentation rather than maintaining the same campaigns indefinitely.Resources around youYou'll have access to designers, developers, UGC creators, copy resources, technology and external specialists to help execute your ideas.Direct access to decision makersWe're a small, entrepreneurial team.There aren't six layers of management between identifying an opportunity and actually testing it.If you've got a good idea, we can move on it today.Performance matters more than politicsWe're interested in what works.Great ideas can come from anywhere and we're happy to challenge assumptions, kill campaigns that aren't working and aggressively scale the ones that are.ABOUT EMBREMBR Group has been operating for more than 12 years and has generated customer enquiries at significant scale across Australia.We've spent millions of dollars across digital advertising platforms and built proprietary campaigns, brands, funnels, technology and datasets around customer acquisition.We operate differently from a traditional marketing agency.Performance marketing is the core of our business — not a department within it.If you're an experienced media buyer who loves direct response, lead generation, experimentation and scaling campaigns, we'd love to hear from you.Note: this description has been refined to remove application instructions and ensure clear, structured formatting.
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📌 Advertising Media Buyer - Ppc (Melbourne)
🏢 EMBR Group
📍 Melbourne