Digital Marketing Manager - Grow and RetainJoin to apply for the Digital Marketing Manager - Grow and Retain role at Country Road GroupDigital Marketing Manager - Grow and RetainJoin to apply for the Digital Marketing Manager - Grow and Retain role at Country Road GroupGet AI-powered advice on this job and more exclusive features.We're looking for a strategic and data-driven Digital Marketing Manager - Grow & Retain to lead our lower-funnel digital marketing efforts across Country Road Group.
Focused on customer conversion, reactivation, and retention, this role plays a key part in driving growth and enhancing customer lifetime value.Key responsibilitiesOwn and manage the digital marketing strategy for retention, conversion, and win-back campaigns across multiple channels.Oversee campaign execution and budget to deliver measurable results and revenue growth.Collaborate with Brand Marketing and Customer & Digital teams to deliver targeted, performance-driven campaigns that support loyalty and engagement goals.Work cross-functionally with the Marketing Planning Team and the Digital Marketing Manager - Acquire & Reactivate to create a seamless, end-to-end customer journey.Partner with Product Owners to use customer data, segmentation, and personalised messaging for stronger campaign performance.Act as a brand partner to Mimco and Politix, understanding unique business needs and providing tailored marketing solutions.Drive continuous improvement through testing, insights, and analytics to inform decision-making and scale performance marketing efforts.Key capabilitiesExtensive experience in digital marketing, with expertise in upper to mid-funnel strategies for brand awareness, audience engagement, and multi-channel digital campaigns in a retail environmentProven track record of managing a multi-million-dollar budget and optimising spend across channels to achieve strategic discover and engage objectives.Experience working with major publishers like Meta and Google to plan and execute effective upper funnel campaigns.Track, analyse, and report on KPIs for discovery and engagement campaigns, with a focus on reach, impressions, engagement, loyalty sign-ups, and conversions.Proficient in marketing technology tools, including analytics platforms like Google Analytics and Adobe Analytics, as well as customer data platforms (e.g. Tealium).




Strong analytical skills with the ability to derive insights from marketing data and build performance dashboards using Excel, Power BI, or Tableau.Apply a data-driven mindset, leveraging A/B testing and optimisation techniques to improve campaign performance and foster customer loyalty.A passion for customer engagement and digital innovation.A collaborative mindset and the ability to work cross-functionally with diverse teams.Strong leadership skills with a demonstrated ability to foster teamwork, promote knowledge sharing, and drive cross-functional collaboration.This is a key role within our digital marketing team, ideal for someone who thrives on results, loves solving problems, and enjoys working in a fast-paced, collaborative environment.Why work for CRG?
The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO.
Here are some of the great things we offer:Generous employee discounts across our House of BrandsSeasonal clothing allowanceAn additional day of leave for your birthdayAn Industry leading Parental Leave ProgramFlexible working arrangements to support work/life balanceAnnual learning calendar to support the ongoing development of our teamSupport community partnerships across our Corporate Social Responsibility ProgramWe are committed to operating ethically, sustainably, and responsibly.About CRGCountry Road Group is Australia's largest Lifestyle Brand Houses comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery and MIMCO.
Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality.




We are looking for highly motivated and passionate individuals to be part of the Group's evolution and support each brand to realise their full potential.Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.
If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment processSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesRetail Apparel and Fashion and RetailReferrals increase your chances of interviewing at Country Road Group by 2xGet notified about recent Digital Marketing Manager jobs in Cremorne, Victoria, Australia.Melbourne, Victoria, Australia 1 week agoSenior Executive, Brand, Marketing and DigitalMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 2 weeks agoAlbert Park, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 5 days agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia A$114,******-A$127,******** weeks agoCremorne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 3 weeks agoPort Melbourne, Victoria, Australia 1 month agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoSenior Digital Marketing & Media ManagerSenior Marketing Manager - Wilson ( 12 month contract)Moorabbin, Victoria, Australia A$130,******-A$140,******** weeks agoBroadmeadows, Victoria, Australia 2 weeks agoBox Hill South, Victoria, Australia 1 day agoPort Melbourne, Victoria, Australia 15 hours agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia A$95,******-A$95,******** day agoMelbourne, Victoria, Australia 1 week agoSenior Digital Customer Engagement Manager (12-month fixed term contract)Abbotsford, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 4 days agoDigital Marketing Manager- Content & Campaigns - Hawthorn EastHawthorn East, Victoria, Australia 5 days agoCollingwood, Victoria, Australia 4 weeks agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 5 days agoWe're unlocking community knowledge in a new way.
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📌 Digital Marketing Manager - Grow And Retain (Melbourne)
🏢 Country Road Group
📍 Melbourne