Premium Australian Children's Brand | SydneyUp to $140,000 base + super | Flexible workingAre you a commercially minded marketer who loves building brands, creating meaningful customer experiences and seeing your work translate into real growth?
We're working with a premium, Australian-owned children's brand with a strong online presence, a loyal customer following and an expanding international footprint.Known for beautifully designed, imaginative and timeless children's products, the brand has built a strong reputation through its own e-commerce channels as well as a network of retail partners.
This is an exciting opportunity to join a growing business where marketing is genuinely central to the next stage of growth.About the RoleAs Marketing Manager, you'll take ownership of the brand's marketing strategy and execution across digital, e-commerce, content, campaigns and customer engagement.This is a hands-on role suited to someone who can move comfortably between big-picture strategy and getting things done.
You'll have the opportunity to shape how the brand shows up, how customers engage with it and how marketing contributes to commercial performance.You'll work closely with the leadership team and broader business to develop campaigns and initiatives that strengthen the brand while driving traffic, engagement and sales.Key ResponsibilitiesDevelop and execute the overall marketing strategy in line with business and commercial objectivesLead integrated marketing campaigns across digital, e-commerce, social, email and other relevant channelsDrive customer acquisition, engagement and retentionWork closely with the e-commerce function to optimise the customer journey and online performanceDevelop and manage the content and campaign calendarOversee brand storytelling and ensure a consistent and engaging brand presence across all touchpointsUse customer and commercial data to identify opportunities and measure campaign performanceManage external agencies,



suppliers and creative partners where requiredCollaborate with product, creative, e-commerce and leadership teams on launches and campaignsIdentify new opportunities to grow the brand, customer base and online revenueMonitor market, consumer and competitor trends and translate insights into actionable marketing initiativesManage marketing budgets and report on performance against key KPIsAbout YouWe're looking for an experienced marketer who combines commercial thinking with creativity and isn't afraid to roll up their sleeves.You'll ideally bring:Proven experience in a Marketing Manager or similar senior marketing roleStrong experience across digital marketing and e-commerceA solid understanding of customer acquisition, retention and the online customer journeyExperience developing and executing integrated marketing campaignsStrong commercial acumen and an understanding of how marketing activity translates into revenueExcellent communication and stakeholder management skillsA data-driven approach, with the ability to interpret performance and turn insights into actionStrong project management and organisational skillsA genuine interest in brand, content, customer experience and storytellingExperience within retail, e-commerce, consumer goods, lifestyle, children's products or a similar consumer-focused environment will be highly regardedWhy Join?
This is an opportunity to join a genuinely special Australian brand at an exciting stage of its growth.You'll have real ownership of the marketing function, the opportunity to influence strategy and the ability to see your ideas come to life across a highly visual and engaging product range.What's on offer:Up to $140,000 base + super, depending on experienceFlexible working arrangementsOpportunity to work with an Australian brand with an international presenceA highly creative and engaging product categoryGenuine chance to influence the direction and growth of the brandCollaborative and entrepreneurial working environmentA role where your contribution will be highly visible
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📌 Marketing Manager - Premium Childrens Brand (Sydney)
🏢 Prestige Talent
📍 Sydney