Commercial Writer / Content Producer Families Publicationellaslist is where Sydney parents go to work out what to do with their kids.
Our commercial partners — attractions, venues, camps, shows, brands and events — rely on us to reach those families at exactly the moment they're planning.This role both manages and produces that commercial content.
You'll write it, build it, schedule it, put spend behind it and get it approved, across a calendar that moves rapid and peaks hard around every school holiday period.It's a busy delivery role, if you love the satisfaction of a clean, fully-shipped calendar and you write quickly without sacrificing quality, you'll do well here.
If you're looking for long-form features and slow creative development, this isn't the one.Key responsibilitiesManage the commercial calendar and own the production calendar to keep every partner deliverable on scheduleWork with sales and operations so what's been sold is what gets builtManage client approvals, revisions and sign-offs, and keep them movingBrief and manage freelance writers during peak periods, with an annual budget you controlCreate, write and produce event listings and venue listings at volume — accurate, useful, on-brandWrite client articles and sponsored listicles that read like editorial, not advertisingCreate supporting social media posts and reels and schedule using SproutProduce solus EDMs and partner placements in regular newslettersPerform image selection, cropping,



resizing and light editing for web, social and emailSchedule and publish across social channels, set up, monitor and optimise paid social campaigns, and build and send campaigns in MailchimpAbout you2–4 years producing content in a publishing, agency or in-house marketing environmentDemonstrably fast, clean writing — we'll ask you to do a short paid writing testPractical Meta Ads Manager experience — setting up and managing campaigns with a real budget, not boosting from the appComfort with a CMS and basic image editing (Canva, Photoshop or Figma)The organisational discipline to run a calendar with multiple simultaneous client deadlinesComposure with clients — chasing approvals and absorbing late changes without losing momentumCare about the audience — parents trying to fill a rainy Saturday or a two-week holidayAbout usellaslist is where Sydney parents go to work out what to do with their kids.
Our commercial partners — attractions, venues, camps, shows, brands and events — rely on us to reach those families at exactly the moment they're planning.A small family friendly team where your work ships immediately and visiblyReal ownership of the commercial content functionAn annual freelance budget you control, so peak periods are resourced rather than absorbedHybrid working — we're a family brand and we mean it4 weeks leavePlenty of family friendly perks including famils and kid friendly experiences
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📌 Commercial Writer / Content Producer Families Publication (Sydney)
🏢 ellaslist
📍 Sydney