Byron Medical supplies dental and medical equipment to clinicians, practices, hospitals and universities across Australia and Current Zealand.
The purpose of this role is to develop and oversee marketing strategies that increase company and brand awareness, drive customer engagement and sales, and support business goals.
The Marketing Manager owns the day-to-day marketing engine.
You will create and execute the marketing strategic plan, head new products launches, coordinate and orchestrate events and strategic cooperations, protect and grow the brand, and deliver a steady pipeline of qualified leads to the sales team.
You will manage the marketing budget and lead a small, multi-disciplinary team.Key responsibilitiesCreate the annual and quarterly marketing plan and budget with the CEO and leadership team, aligned to company sales targets, for the company as a whole and for individual productsExecute the plan across channels and report progress through the company's EOS processLead go-to-market plans for new products, from positioning to launch assets and sales enablementPlan, execute and manage campaigns across digital and traditional platforms, including Email, Google, Meta, LinkedIn and professional printed mediaMonitor and evaluate campaign performance, using analytics tools such as Google Analytics and Zoho to improve resultsSet the digital, advertising and social media strategy, including paid, SEO, email and contentPlan,



budget and execute the company's participation in events and trade showsOwn the Byron Medical brand guidelines and drive consistent messaging across every channel and touchpointDeliver a qualified lead pipeline to sales, with clean lead routing and CRM (Zoho) dataLead and coordinate a small marketing and social media team, admin support and design contractors, setting priorities, coaching and reviewing performanceAbout you5+ years in marketing, with at least 2 years managing people or a marketing functionTertiary qualification in marketing, communications, business or a related fieldProven record of planning and running integrated B2B campaigns that delivered measurable leadsExperience leading product launches from positioning through to sales enablementStrong grasp of digital channels: paid media, SEO, email automation, social and web analytics (e.g. Google Analytics)A strong design eye, ideally with hands-on graphic design skills, including confident page and ad layout and a good feel for typography, such as font pairing and text sizingBudget ownership and reporting on marketing ROIHands-on CRM and marketing automation experience (Zoho, HubSpot or similar)Clear writer and presenter who can brief designers, agencies and senior stakeholdersCommercially minded and data-driven, with a bias to actionAbout usByron Medical supplies dental and medical equipment to clinicians, practices, hospitals and universities across Australia and Current Zealand, backed by a field sales team in every state and customer service and administration teams, headed by our Brisbane office.
#J-*****-Ljbffr

📌 Marketing Manager (Brisbane)
🏢 Byron Medical Pty
📍 Brisbane