Lead NAB's conversion rate optimisation capabilityBuild and scale a data-driven experimentation cultureInfluence digital sales strategy through customer insights
Our people are customer obsessed.
They work in close partnership to prioritise customer needs and deliver exceptional outcomes.
This collaborative mindset enables innovation and builds enduring customer relationships, supporting our ambition to be the most customer centric company in Australia and Current Zealand.
In the role of Manager, Conversion Rate Optimisation, you will join the Digital Sales & Transformation team as we strengthen our focus on customer obsession, moving with speed and owning it.
You'll lead a team responsible for uncovering what drives customer behaviour and turning those insights into measurable business outcomes.
You'll make an impact each day by:
Leading NAB's conversion rate optimisation practice and experimentation programBuilding and maintaining a clear learning agenda that drives customer and business outcomesPartnering with stakeholders to identify, prioritise and execute statistically rigorous testsTranslating customer insights into actionable recommendations that improve digital sales performanceBuilding and sharing the Digital Sales Optimisation Atlas, creating a single source of truth for what drives customer behaviourCoaching and developing a high-performing team across experimentation, analytics and optimisationEstablishing measurement standards and ensuring evidence-based decision making across squadsIdentifying opportunities to improve processes,



capabilities, tools and customer experiences
You'll bring to this role:
Significant experience leading optimisation, experimentation or digital performance functionsDeep expertise in CRO, digital analytics and structured testing methodologiesStrong leadership capability, with experience building and uplifting teamsExperience creating learning agendas, measurement frameworks and scaling best practice across organisationsStrong stakeholder management and influencing skills across digital, technology and marketing teams Expertise across multiple martech platforms and digital ecosystemsStrong commercial acumen and a passion for improving customer experiences through data-driven insightsExperience within banking or another highly regulated industry will be highly regarded
A diverse and inclusive workplace works better for everyone
We know that when our colleagues feel valued and celebrated for who they are, our customers experience bankingthat'sfairer, more accessible, and designed with who they are in mind.That'swhywe'vebuilt a culture of inclusion and respect, where colleague voices are heard and valued, and everyone is supported to bring their authentic selves to work.
Join NAB
At NAB,we'recommitted to supporting our colleagues with a comprehensive range of benefits designed to help you thrive both professionally and personally, including enhanced leave options, wellbeing support, access to NAB Perks, and ongoing career development opportunities.
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📌 Manager Conversion Rate Optimisation (Melbourne)
🏢 NAB
📍 Melbourne