Join to apply for the Brand Activation Manager role at Sharp & CarterAbout MieleMiele is a globally trusted premium brand, renowned for its commitment to quality, innovation and timeless design.
With over a century of heritage and a reputation for excellence, Miele continues to set the benchmark in customer satisfaction and product performance.
At Miele Australia, we invest in our people and foster a collaborative, high-performance culture focused on continuous improvement.Why This Role?
This is an exciting opportunity to join Miele Australia in a pivotal Brand Activation role, responsible for delivering best-in-class brand and customer activations across retail, trade, and digital channels.You will play a key role in strengthening Miele's brand health, improving activation ROI and positioning Miele as a best-in-class partner for retail and trade.
Working cross-functionally with Brand, Category, Sales and Media teams, this role offers strong visibility and the opportunity to make a meaningful commercial impact.What You'll Be DoingPlan, develop and execute national brand and customer activation strategies across retail, online and trade channelsLead end-to-end activation delivery including briefing, creative development, budget management, execution and post-campaign analysisPartner with Category and Sales teams to build tailored activation plans aligned to customer strategiesDeliver compelling consumer experiences through campaigns, events, partnerships and digital activationsManage the activation calendar, ensuring alignment with brand guidelines and national objectivesMonitor market trends,



competitor activity and consumer behaviour to inform activation strategyOwn activation budgets including forecasting, ROI tracking, PO management and invoice reconciliationMeasure and report on performance, generating insights and recommendations to optimise future activityWhat We're Looking ForExperience in brand activation, shopper marketing or integrated marketing ideally within FMCG, retail or consumer goodsStrong commercial acumen with the ability to link brand activity to sales performance and ROIProven experience delivering campaigns end-to-end with multiple stakeholdersStrong analytical capability with confidence working with data and performance metricsCollaborative communicator with the ability to influence cross-functionallyWhat's in it for you?
Exposure to a full-suite marketing function within a globally recognised brand.A supportive and team-oriented culture that champions learning and development.Hybrid flexibility, career progression pathways, and a chance to grow within a values-driven business.Join a values-led business where innovation, quality and people matter.
This is more than a job, it's an opportunity to make a mark on an iconic brand.Next StepsIf you're ready to take on an exciting challenge and contribute to a sustainable future, we'd love to hear from you!
For a confidential discussion, please contact Dominic Roy or Giorgio Xindaras.
For applications, however, please submit these via the link.Please note that all direct and third-party applications will be forwarded to Sharp & Carter for consideration.
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📌 Brand Activation Manager (Melbourne)
🏢 Sharp & Carter
📍 Melbourne