Digital marketing specialist & brand leadOwn the Kokoda brand experience - online and in person.Kokoda Caravans is looking for a Digital marketing specialist & brand lead to become the eyes, ears and voice of our brand.This isn't just a social media role, and it isn't just a showroom role.You'll help shape how people experience Kokoda - from the Meta ad that first catches their attention, to the Google search that brings them to our website, the Facebook conversation that follows, right through to the moment they walk into our Queensland Experience Centre.You'll work closely with our On the Line Manager, Content Curator and Sales team to keep our brand active, engaging and consistent across Meta, Google, our website, social media, community groups and the Experience Centre itself.We're looking for someone who understands the caravan and camping lifestyle.
Someone who genuinely enjoys the outdoors, knows what travellers care about and can communicate with our audience naturally.If you're the type of person who notices when a caravan isn't presented quite right, spots a question being asked repeatedly in a Facebook group, and wants to know why one campaign, page or piece of content performed better than another, we'd like to hear from you.What you'll own1.
Digital Engagement: be part of the conversationHelp manage Kokoda's presence across Facebook and InstagramMonitor and engage across relevant Facebook groups and caravan communitiesRespond to comments, questions and conversations in the Kokoda tone of voiceIdentify genuine sales enquiries and make sure they're passed to the right personKeep an eye on what caravan owners and buyers are talking about onlineIdentify recurring questions, objections and topics that could become future contentBuild relationships with our online community rather than simply posting at themHelp source and share customer stories and user-generated contentMonitor audience sentiment and feed useful insights back to the wider team2.
Meta, Google & Digital: understand what's workingWork across Meta advertising alongside the On the Line ManagerManage Meta campaign setup, monitoring and optimisationReview campaign performance and identify opportunities for improvementAnalyse engagement, reach, enquiries,



leads and other key performance dataUse Google Analytics to understand website traffic, customer behaviour and how people are finding and interacting with Kokoda onlineMonitor key website pages and identify opportunities to improve traffic, engagement and conversionsTrack the customer journey from campaign or search through to website enquiryMonitor organic search performance and identify SEO opportunitiesResearch relevant keywords and search trends within the caravan, camping and off-grid marketWork with the wider marketing team to make sure website pages, blogs and content are optimised for searchLook beyond surface-level numbers to understand what content, campaigns and website pages are actually connecting with peopleTrack trends across paid campaigns, organic search, social media and community conversationsTurn data into practical recommendations for future campaigns, content and website improvementsYou don't need to be buried in spreadsheets all day - but you should genuinely enjoy understanding why something worked, where people are coming from and what we should do next.Help manage the social media calendar across Facebook and InstagramWork with the On the Line Manager to plan campaigns, launches, events and Experience Centre activitySchedule and publish approved contentMake sure content remains relevant and consistentIdentify opportunities for local content, customer stories and eventsHelp ensure our organic content and paid campaigns work togetherUse social, search and website insights to help shape future contentKeep an eye on emerging social and digital trends4.
Brand Experience: make Kokoda look the partOur Queensland Experience Centre is an extension of the Kokoda brand, and you'll help make sure it feels that way every day.Maintain high presentation standards throughout the Experience CentreMake sure display caravans are clean, styled, dressed and ready for customersEnsure signage, brochures,



screens and marketing material are current and presented correctlyRegularly walk through the space from a customer's perspective and identify anything that could be improvedHelp prepare the Experience Centre for campaigns, launches, events and customer appointmentsWork with the sales team to make sure the physical customer experience reflects the Kokoda brandKeep the space welcoming, organised and consistentYou'll be someone who naturally notices the details - because the details matter.5.
Community: live the lifestyleKokoda isn't just selling caravans.
We're part of a community of people who love travelling, camping and exploring Australia.We want someone who understands that world.Build genuine relationships with Kokoda owners and prospective customersEngage with caravan, camping and travel communities onlineHelp uncover owner stories, destinations and experiences worth sharingRepresent Kokoda at Experience Centre events, customer days and activationsUnderstand what matters to people buying and travelling in an off-road caravanBring ideas back to the business based on what you're hearing from the communityKokoda Caravans is a growing, Australian-owned caravan manufacturer with a team of 70+ people across the business.We build premium off-road and off-grid caravans and have been recognised with industry awards for innovation and X-Factor, reflecting our drive to challenge what's expected from a caravan and keep pushing the brand forward.We're a fast-moving business with a fun, energetic and exciting team setting.
There are always new ideas, new projects and plenty happening across the business, so we're looking for people who want to get involved, contribute and grow with us.One of the best parts of Kokoda is our customers.
They're passionate about travelling, exploring Australia and getting the most out of their caravans - and they're genuinely great people to work with.
Building relationships with our Kokoda owners and hearing where their adventures take them is a big part of what makes working here rewardingly.We're continuing to grow, evolve and try new things - and we're looking for people who are excited to be part of where Kokoda goes next.
#J-*****-Ljbffr

📌 Digital Marketing Specialist & Brand Lead (Caboolture)
🏢 Kokoda Caravans
📍 Caboolture