Ballarat | Full Time | $80,000–$90,000 + Super + Performance Bonuses (OTE $100,000-$110,000 Uncapped)Clear pathway to Marketing ManagerMarketing & Growth SpecialistHelp build two marketing engines to support our next stage of growth, and our exclusive personal care brand.For more than 35 years, DEJ's has supported businesses across Western Victoria.
We're now entering an exciting new chapter — evolving our brand, expanding into new markets and investing in the technology, people and marketing capability to accelerate our growth.At the same time, we're building Velona, an international personal-care brand, in the Australian and New Zealand market through a growing network of distributors and retail partners.We're looking for a Marketing & Growth Specialist to join our Ballarat team and take a key role across both.This isn't a role where you'll simply "do the marketing".
You'll work directly with leadership to turn commercial priorities into strategy, campaigns, content and measurable growth.
You'll have access to AI, offshore resources and external specialists — allowing you to focus on strategy, coordination, execution and results rather than trying to do everything yourself.What you'll ownDEJ's — B2B Growth MarketingYou'll help drive our next stage of growth across priority sectors including Early Learning, Aged Care, Education and Hospitality.You'll:Develop targeted B2B campaigns that generate qualified opportunities and new customersOwn and optimise HubSpot across segmentation, email, workflows, landing pages, lead management, attribution and reportingWork closely with Sales to improve lead quality, nurture and conversionOwn and grow our social presence and content calendarBuild our visibility across SEO, AEO,



GEO and emerging AI searchUse data to understand which marketing activity is actually contributing to profitable growthAnd you'll be instrumental to our rebrand early in ****Velona — Australia and New Zealand Brand & Channel GrowthAround 40% of the role will focus on helping build Velona's presence in Australia and New ZealandWorking with Velona Global and our growing Australian distributor and retail network, you'll help develop and coordinate the marketing activity required to establish the brand, support our partners and ultimately drive consumer demand.This will include:Developing and executing the Australian marketing strategy and campaign calendarImplementing, owning and growing Velona's Australian social media presence and content strategyPlanning product, brand and consumer campaigns across digital and social channelsDeveloping campaigns that build awareness while directing consumers toward relevant distributors and retail partnersSupporting distributors with marketing toolkits, campaign assets, product education and launch activityDeveloping marketing programs and promotions to support expansion into independent supermarkets and other retail channelsCoordinating product launches, sampling, promotions, competitions, influencer/creator opportunities and other brand-building activity where appropriateWorking with Velona Global to ensure Australian activity remains consistent with the global brandMeasuring brand growth, campaign performance, partner engagement,



traffic and ultimately commercial outcomesThis gives you the opportunity to work across B2B demand generation and consumer brand building within the same position — two very different marketing challenges with significant room to make your mark.AI, Technology & Extended TeamYou'll also coordinate offshore and specialist resources across content, design, video, SEO, automation and digital execution.We want someone who uses AI as a genuine productivity multiplier across research, strategy, content, creative, campaigns, automation and analysis.You own the outcome — you don't need to personally produce every asset.Who we're looking forYour current title might be Marketing Specialist, Growth Marketer, Digital Marketing Specialist, Senior Marketing Coordinator or an emerging Marketing Manager.More importantly, you'll bring:Strong marketing fundamentals and commercial thinkingPractical HubSpot/CRM experienceExperience developing and executing campaignsUnderstanding of lead generation and customer journeysStrong social and content capabilityAn understanding of SEO and digital searchConfidence using AI as part of your everyday workStrong communication, initiative and accountabilityThe ability to move comfortably between strategy and hands‐on executionA hunger to continue learning in an ever evolving world of technologyYou don't need to be an expert in everything.
We want someone who knows what they're great at, understands when to use specialists, and can bring all the pieces together.The opportunityThis is an opportunity to help build a marketing function, not simply inherit one.You'll work closely with business leadership, have access to modern technology and specialist resources, and have genuine influence over how we go to market.Most importantly, we want this role to grow with the business, with a transparent pathway toward Marketing Manager and future marketing leadership.
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📌 Marketing Growth Specialist (Ballarat)
🏢 DEJ Packaging
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