Markets: Australia & United StatesReporting to: Founder / General ManagerAbout the BusinessThis is an established, premium gifting business operating across corporate, real estate and settlement channels.
With a strong presence in Australia and a growing footprint in the United States, the brand is known for quality, presentation and considered gifting experiences.The business is entering an exciting next phase of growth and is seeking senior marketing leadership to help scale the brand while maintaining its premium positioning across both markets.The OpportunityWe are looking for an experienced Senior Marketing Manager to lead brand and growth strategy across Australia and the United States.This is a senior, hands-on role suited to a commercially astute marketer who brings fresh thinking, strong brand judgement and a proven ability to grow established businesses.
You will be comfortable owning strategy, execution and performance, while partnering closely with leadership to shape the future direction of the brand.You will know how to balance creativity with structure, innovation with brand discipline, and ambition with commercial outcomes.Key ResponsibilitiesBrand Strategy & PositioningOwn and evolve brand strategy to position the business as a premium gifting leaderEnsure consistency across all channels, markets and customer touchpointsBuild emotional brand connection while maintaining a refined, premium aestheticGrowth & Go-to-MarketDevelop and execute marketing strategies that drive sustainable revenue growth across B2B and B2CLead go-to-market and expansion strategies for the United StatesIdentify new growth opportunities across channels,



partnerships and customer segmentsLead the development of high-impact campaigns across digital, email, social and paid mediaOversee content strategy that reflects quality, trust and credibility—without over-marketingEnsure campaigns are insight-led, performance-focused and aligned to brand valuesPerformance & AnalyticsSet clear marketing objectives and KPIs aligned to business goalsTrack performance, analyse results and optimise campaigns for ROITranslate data into insights and actionable recommendations for leadershipPartner closely with founders and cross-functional teams to deeply understand the business and customerManage and mentor internal team members and external agenciesAct as a senior marketing voice within the business, confident in decision-making and directionAbout YouYou are a senior marketing professional with a strong track record of scaling brands and driving commercial results within established businesses.You will bring8+ years' experience in senior marketing roles, ideally within premium, consumer or gifting brandsProven success growing established brands (not just launching recent ones)Strong experience across brand strategy, digital marketing, campaigns and performance marketingExperience marketing in, or expanding into, international markets—particularly the United StatesConfidence partnering with founders and senior leadersA balance of strategic thinking and hands-on executionClear communication, sound judgement and accountabilityWhy JoinJoin a well-established business with strong foundationsPlay a key role in shaping growth across two major marketsHigh level of autonomy, ownership and influenceCollaborative, entrepreneurial environment with ambitious plans for the future
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📌 Senior Marketing Manager (Melbourne)
🏢 Who in the Zoo Recruitment
📍 Melbourne