Echt Apparel is an Australian activewear and lifestyle brand creating performance-led pieces designed for movement, confidence and everyday life.Built in Melbourne, Echt has grown into an established e-commerce brand with a robust digital presence, loyal customer base and ambitious plans for continued growth.We move fast, test ideas, stay close to our customer and care deeply about building a brand that feels relevant, distinctive and connected to its community.The RoleWe're looking for an experienced Marketing Manager who combines strong commercial thinking with a genuine passion for fitness, activewear and the lifestyle that surrounds it.Working closely with the Founder, you'll take ownership of marketing planning, team leadership, campaign direction and performance.
This role is suited to someone who can see the bigger picture while still understanding what makes great marketing work day to day.You'll bring structure to a fast-moving environment, develop a growing team and make sure our marketing efforts are focused on the areas that will have the greatest impact.What You'll DoLead the Marketing TeamLead, mentor and develop the marketing teamSet explicit expectations, responsibilities and KPIsRun regular one-on-ones and performance conversationsSupport the development of junior and mid-level team membersManage workload, priorities and resourcing across the functionBuild a culture of accountability, cross-collaboration and continuous improvementOwn Marketing PlanningDevelop annual, quarterly and campaign marketing plansTranslate business priorities and revenue targets into clear marketing activityBuild and manage the marketing calendar alongside E-commerce,



Product and LeadershipPrioritise activity based on customer impact, brand growth and commercial returnEnsure teams have clear direction before execution beginsOversee Campaigns & ChannelsLead the strategic direction of key campaigns and launchesSet campaign objectives, audiences, priorities and measures of successLead and oversee Social, CRM, Content, Influencer, Partnerships, Digital, Performance Marketing and the Echt website, while remaining hands-on where required to support execution, optimisation and day-to-day marketing activity.Brief channel owners and specialists while allowing them to own executionReview campaign results and use learnings to improve future activityDrive Marketing PerformanceSet and track marketing KPIsWork closely with E-commerce on acquisition, conversion, retention and revenueReview channel and campaign performance regularlyIdentify what should be scaled, improved or stoppedPresent clear insights and recommendations to LeadershipUse customer behaviour and data to support decision-makingProtect and Grow the BrandMaintain a strong understanding of Echt's customer, positioning and brand directionEnsure marketing activity stays aligned with the brandMonitor trends,



competitors and shifts in customer behaviourIdentify opportunities to strengthen Echt's position in the activewear and lifestyle marketHelp evolve the brand without losing sight of what makes Echt recognisableManage Budget & ResourcesOwn the marketing budgetAllocate spend across campaigns, creators, agencies, partnerships and channelsMonitor performance against investmentIdentify opportunities to improve efficiency and returnPartner closely with E-commerce, Product, Operations, Customer Service and Creative TeamsAlign marketing with product launches, stock availability and operational capabilityHelp build consistent expectations, standards and ways of working across both brandsAbout YouYou'll ideally have:5+ years' marketing experience including leadership experienceExperience within e-commerce, retail, fashion, activewear or another consumer brandProven experience leading or developing a marketing team for thoseStrong knowledge of e-commerce marketing and the customer journeyExperience across brand, CRM, social, content, digital and performance marketingCommercial confidence and experience working with revenue and performance targetsExperience managing budgets and assessing marketing ROIStrong analytical and reporting skillsExcellent communication and stakeholder managementStrong organisation and prioritisation skillsConfidence giving feedback, setting expectations and having constructive conversationsA balance of creative instinct and commercial thinkingWhy Join ECHT?
Small, dynamic team where your ideas can make a real impactFortnightly WFH daysMonthly team lunchesGenuine growth opportunities as the business continues to evolveClose access to leadership and meaningful involvement in key brand decisions
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📌 Marketing Manager (Melbourne)
🏢 Echt Apparel
📍 Melbourne