Hybrid working, birthday leave and purchased leave optionsFlexible parental leave for primary and secondary carersVolunteering leave, community grants and matched payroll givingWe're REAWith bold and ambitious goals, REA Group (about-us/about-rea-group/) is changing the way the world experiences property.
No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.Our people are the key to our success.
At the heart of everything we do, is a thriving culture centred around high performance and care.
We are purpose driven and collaborative, which drives innovation and our ability to make a real impact.
As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.Where the team fits inThe Lifecycle & Engagement team is responsible for developing omni-channel customer journeys that help customers take their next best step, so they can get the most out of their relationship with REA Group.In the customer side of the business, we're in the process of moving from Salesforce Marketing Cloud to Braze as our platform of choice.
This brand-current role will support this transformational program, driving the migration of campaigns across to Braze while re-imagining them in the process.
These campaigns span all stages of the customer lifecycle, from pre-purchase, through to onboarding and renewal.This role will support all customer segments, with a focus on lifecycle programs for Residential real estate agencies and agents.This role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, GTM and Customer Product to prioritise, develop, execute, and measure campaigns as new capability us unlocked in Braze.What the role is all aboutCollaborating with stakeholders to define the Salesforce Marketing Cloud migration plan,



balancing the prioritisation of campaign opportunities against capability available in Braze and product dependenciesBeing an expert in lifecycle communications and provide support and recommendation to other teams looking to evolve their experiencesHaving a deep understanding of our customer audience, and using data and insights to develop campaignsDeveloping personalised, relevant and timely messaging and communication, building an end-to-end journey of customer-led experiences that ladder up to OKR'sWorking closely with the Lifecycle & Engagement team to ensure the migration of campaigns doesn't disrupt existing customer journeysDeveloping and executing on a robust optimisation testing stream with continual testing and improvements, with the goal of proving incremental uplift in engagement & conversionAnalysing the performance of campaigns in all channels and sharing learnings and actionable insights with the team and broader stakeholdersManaging the communication schedule based on contact rules cross-channel to maximise engagement and ROIManaging audience targeting, campaign building, proofing, testing and launchingMaintaining a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertiseWho we're looking forStrong attention to detail and passion for creating excellent customer experiencesSomeone technically savvy and strong at all aspects of campaign creation and management – experience in another omni-channel or email platformAbility to identify new opportunities, quantify estimated business and customer impact, shape Ideas Into actionable campaign plans through to implementation and post launch analysisData and results led,



experienced in creating testing strategies to increase and measure communication performancePerseverance in solving complex problems, can work cross-functionally to collaborate on the best tech, marketing and CX outcome for campaigns, influencing where requiredSomeone willing to get their hands dirty and able to implement, but flexible to switch to a more strategic customer lifecycle lens when requiredCreative and experimentation mindset – familiar and experienced in optimisation testing processes, methodology and best practiceHas a desire and willingness to help othersWork productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one!)The REA experienceThe physical, mental, emotional and financial health of our people is something we'll never stop caring about.
This is a place to learn and grow.Some of our Perks & Benefits (about-us/news-and-insights/blog/how-we-help-our-people/) include:A hybrid and flexible approach to workingFlexible leave options including, birthday leave and purchase additional leaveFlexible parental leave offering for primary and secondary carersOur Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charityHackdays so you can bring your big ideas to life Our commitment to Diversity, Equity, and InclusionWe are committed to providing a working environment that embraces and values diversity, equity and inclusion.
We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking.
If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.Join our Talent NeighbourhoodKeen to be part of REA but didn't find a perfect match with this opportunity?
Perhaps the timing isn't right?
You should join our Talent Neighbourhood!
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📌 Lifecycle Campaign Manager,B (Melbourne)
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📍 Melbourne