Help bring Edikted, a quick-growing global Gen Z fashion brand, to the Australian market.
Working with Edikted's main social accounts, with over one million followers across platforms, you will develop local content and social strategies that turn an established international following into Australian brand awareness, community growth and customer demand.This is a hands-on role for a fashion enthusiast who lives and breathes social media.
You will run Australian TikTok activity and shape local content for Edikted's global Instagram, combining the brand's international presence with Australian trends, creators and culture.
From filming try-ons to launching campaigns, your work will help make Edikted a brand Australian customers know, follow and shop.Key responsibilitiesOwn Edikted's Australian TikTok account, managing content planning, creation, daily posting and growthDevelop Australian posts, Reels and Stories for Edikted's global Instagram, working closely with the US social teamCreate local social strategies that build awareness and demand for Edikted in the Australian marketSpot trending sounds, formats and cultural moments, turning them into timely, relevant fashion contentFilm and edit content yourself, including try-ons, styling, behind-the-scenes footage and creator-style videosCoordinate local shoots with creators and the team, delivering content around weekly product drops and campaignsManage comments and DMs,



build relationships with followers and respond quickly to community feedbackTest content formats and use performance insights to improve reach, engagement, follower growth and website trafficShare successful organic content with the ecommerce team to support paid campaignsUse AI and editing tools to speed up content production and adapt global assets for local audiencesTrack competitors, trends and community sentiment, sharing insights with marketing and ecommerce teamsAbout youAt least three years' experience managing social media for a fashion, beauty or lifestyle brandA true fashion enthusiast with a strong eye for trends, styling and what connects with a Gen Z audienceConfident creating content yourself, from filming and editing to writing captions that capture the brand's voiceStrong knowledge of TikTok and Instagram, including platform trends, formats and community behaviourHands‐on experience with CapCut or similar editing tools, plus an interest in using AI to work more efficientlyA natural community builder with excellent written communication and sound judgementComfortable using data to understand what works and turn insights into better contentExperience working within global brand guidelines while bringing a fresh local perspectiveFast, organised and proactive, with the ability to manage a busy content calendar and deliver consistently
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📌 Social Media Manager - Edikted (Sydney)
🏢 Fashionata
📍 Sydney