Social Media & Performance Content ManagerCasual | 2 days per week | Byron BayWe're looking for a commercially minded Social Media & Performance Content Manager to work across our two e-commerce brands, Byron Bay Gifts and Loyal Crush.This isn't a role that's simply about keeping the Instagram feed looking good.
We're looking for someone who understands what makes people stop, click and buy — and knows how to turn great content into commercial results.You'll work closely with our Marketing Manager to develop, test and refine creative based on actual performance.
You'll have access to a substantial library of professional photography and video, regular new content shoots, established brands to work with, and plenty of scope to develop and test your own creative ideas.Key responsibilitiesTurn existing photography and video into engaging Meta ads, reels and social contentDevelop and test different hooks, angles, copy and creative variationsNavigate Meta Ads Manager confidently and understand key campaign and creative metricsReview performance and clearly report what's working, what isn't and what we should test nextWork closely with our Marketing Manager on campaigns, promotions and creative strategyCreate original photo and video content for social and paid campaigns, including filming and editing short-form contentManage organic social media content, scheduling and day-to-day activityCreate and send email newsletters and promotional campaignsDevelop content around new products, launches, seasonal campaigns and brand storiesUse AI tools to work faster and smarter across ideation, copy, creative development, editing and content repurposingKeep across emerging social, creative and e-commerce trends,



identifying ideas and formats worth testing across our brandsAbout youYou have experience in social media, digital marketing or performance content, ideally within e-commerceYou understand the difference between content that looks good and content that performs — ideally, you can do bothYou have hands‐on experience with Meta Ads Manager and understand metrics such as CTR, CPC, CPA and ROASYou can identify a robust hook and turn one piece of content into multiple creative conceptsYou're comfortable looking at data and using it to decide what content to create nextYou're confident filming and editing short-form video and creating polished social assetsYou can write concise, persuasive copyYou're comfortable and confident using AI tools as part of your everyday workflowYou're proactive and commercially curious — you don't wait to be told what content to create and are comfortable bringing new ideas, testing them and learning from the resultsYou're organised and able to manage a content calendar and multiple campaignsExperience with Shopify, Klaviyo, Canva and CapCut or similar editing tools would be highly regarded.The roleThis is a casual, 2-day-per-week role based in Byron Bay, initially through the busy Christmas period, with the potential to become ongoing for the right person.It's an opportunity to work across two established but very different e-commerce brands, with the freedom to experiment, test ideas and see the commercial impact of your work.Hourly rate commensurate with experience.Be careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Content Creator & Social Media Manager (Byron Bay)
🏢 Byron Bay Gifts
📍 Byron Bay