PPC & SEO Specialist Local Lead Generation OptimizationEast Bunbury, WA, AustraliaJob Openings PPC & SEO Specialist Local Lead Generation OptimizationAbout the job PPC & SEO Specialist Local Lead Generation OptimizationPPC & SEO Specialist Local Lead Generation OptimizationScope: Part-Time / Project-BasedRate: Candidate to propose their own rateJob Description:We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business.
The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience *****km radius, aged 20+).
This is a results-based engagement with high accountability and transparent ROI expectations.Key Goals:Reduce CPA from $35$40 to $20$22Rebuild or optimize Google Performance Max campaignsIncrease qualified lead volume within ****km radiusImprove local SEO rankings and organic visibilityPPC ManagementAudit current Google Ads (PMax) campaigns and past performanceBuild optimized campaigns targeting local keywords and geographic areasSet up conversion tracking, budget limits, ad scheduling,



and retargetingConduct A/B testing on creatives and keyword strategiesContinuously optimize to achieve CPA and lead targetsSEO OptimizationConduct local SEO audits and competitor analysisOptimize on-page content, metadata, and Google Business ProfileBuild local backlinks, citations, and directory listingsRecommend blog topics and content strategies (if needed)Enhance mobile-friendliness, page speed, and technical SEOCommunication & ReportingShare daily performance updates on CPA, ad spend, and conversionsAttend weekly check-ins for campaign review and strategy adjustmentsDocument and explain campaign changes and test strategiesDeliver clear reports with actionable insightsIdeal Candidate Profile:2+ years of hands-on experience in PPC (especially Google PMax) and local SEOProven success in lead generation for service-based or local businessesStrong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMBExcellent English communicationclear, proactive, and data-drivenAble to provide samples of past campaigns and performance-based results
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📌 Ppc & Seo Specialist Local Lead Generation Optimization (Bunbury)
🏢 Gentask Virtual Assistance Services
📍 Bunbury