Job Description
Location:
South Melbourne, VIC
Work Arrangement:
Hybrid, work from home every Monday
Reporting To:
Operation Leader
Salary Range:
$90,000 – $120,000 per annum
About the Role n
We are seeking an
In-App Campaign & Engagement Specialist
to plan, design, and optimise
in-app campaigns, bonuses, and promotional activities
. You will turn business goals into structured campaign logic, user flows, and PRDs, then use data to iterate on performance.
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This role suits someone with strong
product thinking
and experience in
campaign planning, CRM/lifecycle, or growth
on consumer mobile products — not traditional offline or brand-only marketing.
Key Responsibilities n
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Plan
in-app campaign calendars
aligned to retention, conversion, reactivation, and ARPU goals
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Design campaign concepts:
eligibility rules, reward mechanics, user flows, edge cases, and page/interaction logic
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Write clear
PRDs and campaign briefs
(Axure/Figma wireframes a plus) for product and engineering delivery
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Work cross-functionally from concept → launch → post-launch optimisation
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Analyse campaign performance (
cohorts, funnel, ROI, uplift
) and recommend refinements
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Identify new opportunities from
user behaviour, segmentation, and market insights
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Support
A/B tests
and structured experimentation where applicable
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Collaborate with Product Operations and Analytics on measurement and learnings
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Requirements n
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Bachelor's degree or equivalent experience
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5+ years
in product planning,
in-app campaign/growth
, CRM/lifecycle, or related roles on
internet or mobile consumer products
(3+ years for exceptional candidates)
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Robust logical thinking and structured problem-solving
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Proficiency in
Axure
(or similar) and
PRD writing
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Data-informed decision making; comfortable reviewing dashboards and test results
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Excellent communication and stakeholder management
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Full Australian work rights
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.
Can Speak and Write Mandarin is a must
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Nice to Have n
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Experience with
bonus/promo mechanics, leaderboards, missions, or gamified engagement
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Background in
gaming, sports, fintech, or
subscription/consumer
apps
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Hands-on
SQL
or campaign analytics tools
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Familiarity with
user segmentation, churn win-back, or VIP/high-value user programs
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. Experience in Online Betting Industry.
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Prior people management experience (optional)
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#J-*****-Ljbffr

📌 In-App Campaign & Engagement Specialist - Mandarin Speaker (Melbourne)
🏢 Aututech
📍 Melbourne