Job Description
Akcelo is an independent Brand Experience agency delivering powerful brand experiences that people love. We fuse creativity with experience design to solve business problems and generate white-space opportunities for the likes of McDonald's, PepsiCo, Mondelez and TikTok.
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We are seeking a creative Social Content Lead who can tell a story in under 60 seconds to join our team on the most exciting social accounts in Australia. As a key member of the team, you will be responsible for ideating, developing and producing social-first content and analysing performance to suggest improvements.
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As a creative expert, you'll have the ability to articulate an idea simply, explain how and why it works with the audience, and ensure it's platform-native.
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Our Social Content Lead will blend strategy & creativity to craft posts that engage and resonate with audiences across multiple social platforms, including, but not limited to, Facebook, Instagram, & TikTok. You will be on the forefront of internet culture, with a deep understanding of social trends, ready to push any content opportunities the moment something happens online.
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You live and breathe social media and know about format changes, shifts in channel behaviours and trends before they hit the For You page. You can capture both high-quality and lo-fi original content that aligns with campaign objectives and brand voice.
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With great progression, the chance to work with the latest technology and some of the world's most famous brands, a normal day in the role of the Social Content Lead includes:
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Client Engagement – Working closely with our clients to understand their needs and ideating content to help address them.
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Social-First Leadership - Drive impromptu content opportunities over key cultural moments, and provide recommendations on implementation of campaign assets.
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Calendar Management - Oversee the content pipeline and trafficking for our clients, providing insight into placement and frequency while managing brand priorities.




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Content Creation - Craft and produce visually engaging video, images and copy that aligns with the broader social and campaign strategies.
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Cultural Relevance - You understand what moves culture, how to track moments as they gain viral traction and when a brand has a right to contribute to them.
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Engaging Insights - Real-time performance tracking of content, providing learnings and areas for improvement.
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Work collaboratively with creatives, strategists, social folk and clients to deliver best practise recommendations on format, length, and visual identity
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To be in the running for this great role, you should have:
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5-7+ years of experience working in content production, either from an agency background or client direct.
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Confident communication skills to energetically engage internal and external stakeholders and articulate your thoughts
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A deep understanding of social formats, strategy and technology
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Experience working alongside creatives, strategists and producers to make work that pushes boundaries
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A passion for subcultures and the want to teach people on your own personal insights
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Robust written skills & attention to detail
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Comfortability working under a sense of urgency, context switching and being resourceful and proactive
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The willingness to grow with and alongside the business
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An open attitude and excited by change... you are a problem solver
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The passion to champion your team within the agency
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Sound like something that you would love to be a part of?
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We also offer employees benefits like Flex Fridays, gym memberships, free breakfast, regular social events, annual ski trips and more.
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Ready to join us?
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If you're excited by the fusion of creativity, culture, sport, entertainment and brand experience - and you're ready to help shape what comes next for some of Australia's most ambitious brands - hit the apply button now!
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Akcelo is committed to nurturing, creating and building a diverse environment. We welcome all applications from all walks of life.

📌 Social Content Lead (Melbourne)
🏢 Akcelo
📍 Melbourne